Monday, April 13, 2015

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Issue 18-04-15                                                           April 13, 2015


BOSTON - The Boston Athletic Association (B.A.A.) announced an elite field of Olympians and returning champions for the 2015 B.A.A. 5K, to be held on Saturday,   April 18, two days prior to the 2015 Boston Marathon®. Defending women's champion Molly Huddle will return to the streets of Boston, while two-time winner Ben True comes back seeking to be the first athlete to earn three B.A.A. 5K titles.
 
The 2015 B.A.A. 5K will have a field size of 10,000 entrants and will start and finish at Boston Common. A prize purse of $39,900 (USD) will be awarded equally to the top male and female finishers. In addition, professional runners are eligible for a $5,000 (USD) bonus for event record times established at the B.A.A. 5K. Bonus incentives will also be available for professional runners for multiple top finishes at B.A.A. events in 2015.  
  
Defending champion Molly Huddle of Rhode Island looks to build upon her race for the record books at last year's B.A.A. 5K. In 2014, Huddle came from behind to break the finish tape first on Charles Street, running a time of 15:12 which tied the event record. Huddle, a 2012 Olympian and the American record holder for 5,000 meters on the track, returns to Boston's Back Bay with hopes of becoming the first repeat women's champion in race history.


BOSTON - The Boston Athletic Association (B.A.A.)  announced an elite field of world class competitors for the 2015 B.A.A. Invitational Mile, to be held   on Saturday, April 18, two days prior to the 2015 Boston Marathon®. Three-time B.A.A. Invitational Mile champion and 2012 Olympian Morgan Uceny (USA) will look to win her fourth title, while European Championships medalist Chris O'Hare (GBR) headlines the men's field. The B.A.A. Invitational Mile will also include Middle School 1,000 meter races and Scholastic Mile races featuring youths from the eight cities and towns of the Boston Marathon course.  
  
A $14,500 (USD) prize purse will be distributed to the top professional finishers in the B.A.A.  Invitational Mile. The male and female champion will each receive $3,000 (USD) in prize money. Prize money awards are equal for men and women. 


BOSTON - The Boston Athletic Association (B.A.A.) today proudly announced the beginning of a robust sponsorship agreement with global healthcare company Abbott to become an Official Spon sor of the Boston Marathon.
 
Abbott, devoted to developing products and technologies that improve health and the lives of many, will join participants and fans of the B.A.A. Boston Marathon to celebrate how people, when at their healthiest, can do more, achieve more and experience more in life. With nearly 30,000 participants making their final race preparations, including more than 30 Abbott employees from around the world, Abbott's activation is underway; the weekly Abbott Runner's Lounge on the Boston Marathon Facebook page fosters insight and encouragement across a myriad of topics.
 
"By partnering with the Abbott World Marathon Majors, and now deepening its connection with the Boston Marathon on a local level, Abbott has boldly underscored its mission to enhance the wellness and fitness of marathoners and aspiring marathoners around the world," said B.A.A. Executive Director Tom Grilk. "Since 1887, the mission of the B.A.A. has been to promote health and wellness in our community, especially through running. This echoes the mission and goals of Abbott, as we align our international brand with Abbott's global presence."


MANITOU SPRINGS, Colo. - One of the top mountain runs in the west, the Barr Trail Mountain Race (BT MR), will merge with the Triple Crown of Running in 2015. The agreement will provide long term financial stability and proven race operations support for the BTMR, which is set to run for the 14 th time on Sunday, July 19.
 
"This is an obvious and natural fit between our two organizations, as both have provided many years of challenging and iconic mountain races," said Ron Ilgen, president of Pikes Peak Marathon, Inc., which oversees the Triple Crown.
 
"The synergies gained from a race organization perspective are many, but even more so for Pikes Peak runners."
Team Colorado, a nonprofit organization of elite trail runners, inherited the management of the Barr Trail Mountain Race in 2014. Under the new agreement, Team Colorado will continue to produce the event, with team president Peter Maksimow serving as race director.
 
 
The Barr Trail Mountain Race is capped at 400 entries and online registration is open. Check barrtrailmountainrace.com for more information. Information about the Triple Crown of Running can be found at pikespeakmarathon.org.

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WICHITA, Kan. - April 7, 2015 -
Running USA, the national non-profit trade organization for running events and associated businesses, is pleased to announce the creation of a new annual forum, The Next Evolution presented by Events.com, which takes place June 28-29 in Chicago.


 
 
 
The Next Evolution takes a look at important industry topics, with this year's focus on non-traditional races. The event, the first of its kind for this particular segment of the industry, includes a schedule focused on marketing, best practices, medical, traditional v. non-traditional events and round table programming, perfect for every type of race director.
 
Since 2009, non-traditional events, which includes mud, obstacle, color, foam, electric, zombie and other themed running events, have grown from participation numbers in the low six figures to a staggering 4 million finishers. The rapid growth in participation continues to see a younger, socially-driven and technology-focused base, creating what could arguably be labeled another running boom.
 
"There is much traditional road races can learn from these mostly un-timed, mud, obstacle and themed events," says
Running USA CEO Rich Harshbarger.
 
"Running USA is proud to again bring leaders from both sides together to discuss this business evolution."  
 
 
 


 
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