Saturday, February 07, 2015

Cropped: The USATF #You're Welcome Commercial

USATF just launched a commercial “You’re Welcome” about the sport of Track and Field on NBC. And while I’m thrilled to see a professionally produced track and field commercial, it highlights a problem within our governing body that hurts everyone with a stake in the sport.
In this extremely rare opportunity to showcase the top athletes in our sport, USATF has shown a massive disparity in the way they treat NIKE vs non-NIKE athletes, a problem that goes far beyond this one video, and will keep expensive initiatives like this from making a real impact on the lives of athletes moving forward. But before I go into the why, here are a couple quick screenshot examples. Feel free to do your own homework.
http://asklaurenfleshman.com/2015/02/usatf-yourwelcome-commercial-the-problem/

Please let me know your opinion.  Write to keithconning@aol.com.

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