Running USA wire 77-09-13

Issue 77-09-13 September 25, 2013




Upcoming Events
Twilight Zone of Terror 10 Miler Weekend, Lake Buena Vista, FL, Sept. 27-28
Emerald Bay Marathon and Half Marathon, South Lake Tahoe, CA, Sept. 27
Cal-Neva Marathon & Nevada Half Marathon, South Lake Tahoe, CA, Sept. 28
ZOOMA Cape Cod Half Marathon & 10K, Falmouth, MA, Sept. 28
Hamptons Marathon and Half, East Hampton, NY, Sept. 28
Catalina Island Conservancy Half-Marathon, Avalon, CA, Sept. 28
University High School Spirit Run, Carmel, IN, Sept. 28
Akron Marathon, Akron, OH, Sept. 28
XTERRA Cheaha Trail Run, Delta, AL, Sept. 28
The 18th Lake Tahoe Marathon, Lake Tahoe, CA, Sept. 28
Find the full Running USA events calendar here.


Celebrity Runners Add Meaning to Their Miles for the 2013 ING New York City Marathon


NEW YORK CITY - Celebrities will sparkle at the
ING New York City Marathon on Sunday, November 3, and many of these participants will be running on behalf of meaningful causes. Several of the celebrity runners for this year's race are marathon veterans, including Every Mother Counts founder Christy Turlington Burns, actor Patrick Wilson, restaurateur Joe Bastianich, and author Richard Blais. Those new to this year's field and previously announced include actress Pamela Anderson, Olympic swimming gold medalist Summer Sanders, and entrepreneur Bill Rancic, who is running on behalf of TIMEX, it was announced by New York Road Runners president and CEO Mary Wittenberg.



"We always look forward to having our celebrity runners be a part of the ING New York City Marathon," said Wittenberg. "Like thousands of our runners, they are adding meaning to their miles by raising awareness and funds for special causes close to their hearts. Star power helps spread the story of the power of the Marathon, and the benefits of running. Each of these notable participants are admirable advocates of healthy living, and exhibit a refreshing sense of determination to take on the ultimate challenge of 26.2 miles."



Read the rest of the story on RunningUSA.org



Cause Sponsorship Spending to Total $1.78 Billion in 2013



CHICAGO - While questions over authenticity and transparency have raised some red flags over the past few years, spending on causes remains alive and well.

Sponsorship spending on causes is expected to total $1.78 billion in 2013, up 4.8 percent from 2012, according to
IEG, LLC.



While the increase is up significantly from the 1.2 percent increase in the previous year, it trails the projected 5.5 percent growth for the overall sponsorship industry.



One trend: The growing number of nonprofits replacing one-off transactional campaigns with authentic marketing partnerships that drive long-term value.



Compared to other property sectors, the spending increase lags sports (6 percent) and entertainment (5.1 percent) but exceeds associations and membership organizations (4 percent); the arts (3.3 percent); and festivals, fairs and annual events (2.9 percent).



Read the rest of the story on RunningUSA.org


Rock 'n' Roll Marathon Series Launches New TourPass 3-Pack


SAN DIEGO, Calif. - Your ticket to run is back and better than ever. The Rock 'n' Roll Marathon Series announced the 2014 Rock 'n' Roll Marathon Series TourPass will include a new option for runners who want to rock in multiple cities for one price.


TourPass Unlimited was introduced in 2013 and will once again invite runners to register for any Rock 'n' Roll Marathon Series events within a single calendar year. New in 2014, runners can also choose the TourPass 3-Pack which offers any three races for $249. Both TourPass options can be used for North American races only.



"We recognize and appreciate the dedication our runners continue to show by joining us in city after city, exploring the country through our races," said Bruce Revman, SVP of Marketing. "As runners are planning their 2014 race schedule, TourPass offers an incentive and value for those who plan on participating in multiple events throughout the year."




In 2012, more than 23,000 participants completed more than one Rock 'n' Roll Marathon Series event, with over 5,000 of those runners completing three or more races. Currently, more than 2,000 participants run with TourPass.



Read the rest of the story on RunningUSA.org


New Ragnar Trail Atlanta presented by Salomon to Benefit Atlanta Track Club


ATLANTA - Ragnar Trail Relays presented by Salomon, the latest overnight team relay running experience from
Ragnar Events, announced their first event in the state of Georgia with the new Ragnar Trail Atlanta, Friday-Saturday, April 4-5, 2014.





The two-day, overnight team relay experience will begin at midday on Friday with teams finishing Saturday afternoon. It will be hosted at the Georgia International Horse Park, just 45 minutes outside of Atlanta.



Participants will take turns running along three different trails throughout the scenic park, which features more than 15 miles of trails. While one member of the team runs, the other seven members will be setting up camp at the Ragnar Village™. Here, they'll enjoy food, music and campfires while cheering on their teammates.



Ragnar Trail Atlanta has partnered with the non-profit Atlanta Track Club to launch the new event. Atlanta Track Club, whose mission is to inspire and engage the community to achieve health and fitness through running, will receive both financial and in-kind support for its Kilometer Kids youth running initiative from Ragnar.



Read the rest of the story on RunningUSA.org



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2013 State of the Sport - Part IV: Largest Road Races

COLORADO SPRINGS, Colo. - (September 22, 2013) - Each year, Running USA
releases rankings for the nation's top road races including such popular lists as the Top 100 U.S. Timed, Largest by Distance, Largest by State, Largest Festivals, Women-Only and Youth Runs as well as the World's Largest. These lists are cited by the media, used by the races and perused by running fans around the world.

Top 100 U.S. Timed - In 2012, the Top 100 U.S. Timed list accounted for more than 1.5 million finishers compared to 922,500 finishers in 2000 or an impressive 73% increase. In 2000 the 100th race on the U.S. list had more than 3,600 finishers and by 2012 that number had grown to more than 8,300 (a record high).


In 2003, half-marathons represented 17 of the races listed in the Top 100, and last year, the 13.1 mile distance accounted for an astonishing 43 races listed in the Top 100, with 15 from Competitor Group's popular Rock 'n' Roll Marathon Series. As mentioned in past State of the Sport Reports, since 2003, the half-marathon has been the fastest growing distance in the U.S., with women - 60% of fields now - driving its growth.


Find out more about the largest road races in the U.S. with the full report summary on RunningUSA.org












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