Friday, March 20, 2015

Running USA Wire


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Issue 12-03-15                                                           March 20, 2015


WICHITA, Kan. (March 16, 2015) - Running USA, the national non-profit trade organization for running events and businesses, announced today the release of the 
A biennial report, the National Runner Survey assesses the demographics, lifestyles, attitudes, habits, trends and product preferences of the running population nationwide. Results from the National Runner Survey reflect "core runners," that is, active adult participants who tend to enter running events and train year-round.
 
"The 2015 National Runner Survey is a resource for everyone in the industry to use," says Running USA CEO Rich Harshbarger.
 
"It's a tool race directors, charities, brands and media can use to connect in a more meaningful way with the runners they wish to reach."A few key findings in the 2015 National Runner Survey, include:
 
  • Today's core runners are highly educated and affluent, with 74.9% having earned a college degrees and 72.2% reporting a household income of more than $75,000.
  • Core runners are active participants who train year-round and log nearly 23 miles per week.
  • Technology continues to play an increasing role in training, with 57.6% carrying their cell phones and 52.1% carrying GPS devices with them on a regular basis while running.


ATLANTA ( March 18, 2015) - Over the 45 year history of the
AJC Peachtree Road Race, most of
the world's best known elite runners have raced down Peachtree Road chasing an individual title at the world's largest 10K. In 2015, elites will again toe the starting line at Lenox and Peachtree - but this year they will also vie for international bragging rights as part of an elite team competition featuring an American team as it takes on three all-star teams from around the world. The American team will be an official U.S. team chosen by USA Track & Field and Atlanta Track Club. The announcement comes just days after online lottery registration opened for this year's event.
The inaugural team competition, called the Peachtree Cup, will feature four teams; Team USA, Team Africa, Team Asia and Team Europe. Each team will consist of six athletes including three men and three women. All team members will start the AJC Peachtree Road Race at the same time. The team members' individual finish times will be added together and the team with the fastest cumulative time will win the Peachtree Cup at the AJC Peachtree Road Race. 
 
SAN LUIS OBISPO, Calif. (March 17, 2015) - The San Luis Obispo Marathon, Half Marathon + 5K presented by LeftLaneSports.com has announced that top U.S. running couple with Cal Poly and Central Coast ties, Ben & Stephanie
Bruce, will be part of the weekend festivities including Family Fitness Day on Saturday, April 25. The 4th event edition, a San Luis Obispo running tradition, will be held on April 24-26.
"We warmly welcome Ben and Stephanie to our upcoming 2015 event weekend, and as runners and parents of a newborn, they are the All-American couple to be part of our Family Fitness Day that offers something for everybody," said
Heather Hellman, Event Director. "Both have deep Central Coast ties as Bruce is a member of the Cal Poly Mustang family, while Stephanie is a rival UC Santa Barbara graduate."

COLUMBUS, Ohio - Ohio's largest marathon has renewed for five years the partnership naming Nationwide Children's Hospital the title beneficiary of the annual running and walking event.

In 2012, an initial three-year agreement named the event the
Nationwide Children's Hospital Columbus Marathon & ½ Marathon.
Since that time, more than $3 million has been raised for the Hospital. Major corporate sponsors of the event since the partnership was formed include Nationwide, LBrands Foundation and The Dispatch Media Group. Additionally, the Columbus Marathon Board has donated $550,000 over the last three years.
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Running USA Contacts 

To request an interview with Running USA, contact RIch Harshbarger, Running USA CEO at rich@runningusa.org or  (313) 408-3655

For conference, education, and activation opportunities, contact Christine Bowen, Director of Programming, Education and Activation, at christine@runningusa.org or (858) 952-3269.

For information about becoming a member of Running USA, or supporting our mission, contact Galen Burson, Director of Fundraising and Membership, at galen@runningusa.org or (720) 935-4175

For information about running, road racing and elite athletes, contact Scott Bush, Running USA Communications Director, at scott@runningusa.org, or (503) 704-7169

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