HOUSTON (Jan. 20, 2011) - As the official and exclusive automotive sponsor of the 2011 Chevron Houston Marathon and Aramco Houston Half Marathon, Nissan will offer event participants and running enthusiasts a unique experience during race weekend, Jan. 28-30. In addition to the opportunity to meet Nissan 'Master' and Aramco Houston Half Marathon record holder, Ryan Hall, consumers will have the opportunity to win a brand new 100% electric Nissan LEAF. These activities, and more, will take place at the Nissan booth at the 2011 Memorial Hermann Sports Medicine Institute EXPO at the George R. Brown Convention Center.
Ryan Hall is the fastest American marathoner on the road today with a personal best of 2:06:17 (London, 2008). Hall, 28, qualified for the 2008 Summer Olympics with a record setting performance (2:09:02) at the U.S. Olympic Trials in New York. He set the American record (59:43) in the half-marathon in Houston in 2007. Hall, who is scheduled to run in the 2011 USA Half-Marathon Championships on Saturday, January 29, will sign autographs and share inside running tips at the Nissan booth on Sunday, Jan. 30 (9:30-10:30 a.m.).
The Nissan LEAF is a 100% electric vehicle with no tailpipe and no emissions. This will be the first time the lead runners in Houston will not have to worry about running behind a pace vehicle with a tailpipe. The LEAF will be on display at the Nissan booth at the EXPO on Friday, Jan. 28. through Sunday, Jan. 30. Consumers will have the opportunity to qualify to win a new LEAF and have their photo taken for a personal cover of Runner's World Magazine.
"We are excited to be the official and exclusive automotive sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon, two of the premier running events in the U.S.," said Jon Brancheau, Vice President, Marketing, Nissan Division. "The marketing partnership we have with these outstanding events is an ideal way to showcase the unique features of the Nissan LEAF to Houston's active lifestyle community."
"Having Ryan and Nissan partner with us will certainly enhance our participant race weekend experience," said Steven Karpas, managing director of business development and marketing of the Houston Marathon Committee. "And having the Nissan LEAF set the pace for our runners is a great fit with our green initiative."
Hall's appearance in Houston ties in to Nissan's 2011 'Master the SHIFT' program. The program empowers runners to become better athletes through a series of training videos, blogs and on-site appearances by the Masters at several high-profile running events nationwide. Master the Shift offers an inside look at what motivates Hall and how he trains for success. In addition to Hall, members of 'Team Ryan' - coaches, trainers, nutritionists, etc. - provide frequent, exclusive content for running enthusiasts. All Master the SHIFT content, including training tips, race preparation, stress management and food choices/preparation, are delivered to the public through a customized, multi-media Facebook page: (www.facebook.com/mastertheshift).
About the Houston Marathon Committee, Inc.
Established in 1972, the Houston Marathon Committee, Inc. (HMC), a Running USA Founding Member, annually organizes the nation's premier winter marathon, half-marathon, 5K and kids' fun run. In 2010, more than 30,000 runners participated in four race weekend events organized by 7,500 volunteers, creating Houston's largest single-day sporting event. In addition to hosting numerous world-renowned road races, including the USA Men's and Women's Half Marathon Championships since 2005 and 2007 respectively, and the 1992 U.S. Women's Olympic Marathon Trials, HMC will host the 2012 U.S. Men's and Women's Olympic Team Trials - Marathon on January 14, 2012.
For more information, visit houstonmarathon.com or call 713.957.3453.
About Nissan
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2011, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infiniti.com.
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