Running USA Industry E-News

advances the growth and success of the running industry

Running USA Industry E-News

October 29, 2013


In This Issue
Member Profile
Member News
Business News
People in the News
Industry Jobs
Upcoming Events

Running USA Partners




























Running USA 2014:

11th Industry Conference
February 9-11


San Diego, CA







*ADVERTISE*

See your logo in this spot. Contact Michele Stone at
michele@runningusa.org


Running USA presents annually the Allan Steinfeld Development Award. The 2013 recipient is ZAP Fitness.

Follow the club and its athletes at
this link.








Running USA Membership Categories include:

* Athlete Services & Education
* Consumer Products
* Destination Management
* Event
* Media
* National Trade Organization
* Vendors


To Join Running USA

Click on the image above







Running USA
Member Events

November 2-3, 2013

XTERRA Battle at Big Creek
Trail Run,
Roswell, GA, Nov. 2


Moab Trail Half Marathon: USA Trail Half Championship,

Moab, UT, Nov. 2



RUNNONA,

Orlando, FL, Nov. 2



Charleston James Island

Connector Run,
Charleston, SC, Nov. 2



ZERO Prostate Cancer Run

Kansas City,

Kansas City, MO, Nov. 2



Camo Color 2 Mile Run,

Springfield, MO, Nov. 2



Conservation Marathon, Mercy Relay, Cohick Half-Marathon, News-Leader 5K,

Springfield, MO, Nov. 3



Mock the Clock 5K,

nationwide, Nov. 3



Anything is Possible 5K,

Atlanta, GA, Nov. 3



Dinosaur Dash 10K, 5K, 1 Mile, Tustin, CA, Nov. 3



Women's Running Scottsdale-Tempe 1/2 Marathon & 5K,

Scottsdale, AZ, Nov. 3



All Women (and one lucky guy) Half,

Newburyport, MA, Nov. 3



Divas 5K Miami,

Miami, FL, Nov. 3



US Half Marathon,

San Francisco, CA, Nov. 3



Santa Clarita Marathon,

Santa Clarita, CA, Nov. 3



Diablo Trail Adventure Half-Marathon, 10K, 5K,

Walnut Creek, CA, Nov. 3



XTERRA Wild Horse Trail Run, Tampa, FL, Nov. 3



ING New York City Marathon,

New York, NY, Nov. 3



Zombie Chase 5K,

West Hartford, CT, Nov. 3



EQT Pittsburgh 10 Miler,
Pittsburgh, PA, Nov. 3





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Association News


Running USA Board of Directors - Call for Nominations
Running USA is governed by a Board of Directors and each year, the members of Running USA elect new directors to serve on the board. This is an invitation for you to nominate prospective board members. You may nominate yourself, or someone else. Running USA's success depends on the active participation of its members, in nominating directors, in voting, and in serving as directors. Send your nominations, or questions to membership@runningUSA.org. Nominations due November 15, 2013.


Running USA Race Director Workshop powered by ACTIVE Network in Austin, TX

Running USA will host a one-day race director workshop in Austin, TX, on Wednesday, December 4, 2013, at the Austin Hilton which is the host hotel for The Running Event. The race director workshop is geared specifically towards small to mid-sized events. This is a great way to learn about Running USA and how membership can grow your business while also gaining valuable best-practices knowledge from industry experts. The preliminary agenda is available HERE. Attendance is limited in order to maintain a hands-on, interactive approach. Registration is OPEN

Attendees of the Race Director Workshop powered by ACTIVE Network will also have the opportunity to attend The Running Event Expo.


Running USA Inaugural Online Auction

Running USA's first online auction, which will replace the "live" auction that is typically conducted at the annual conference, will be held November 4-25, 2013. We are accepting donations now. Please contact Araceli Dagdagan to donate an item for the auction.


Marketplace E-News

The upcoming quarterly Marketplace E-Newsletter will publish in early November. Please submit your ad piece to nancy@runningusa.org by

November 1, 2013.



Conference News

Book Your Hotel Room(s) ASAP

The 2014 conference in San Diego is on record pace for attendance. If you haven't already done so, please book your room(s) at our host hotel, the San Diego Marriott Marquis, before they are completely sold out. Don't delay, book at this link today.


Industry Innovation Showcase

Share your innovative products, gear, and technology at the Industry Innovation Showcase (formerly dubbed "Tech Tent"), on Sunday, February 9. Please contact Michele Stone at michele@runningusa.org to participate.


Limited Expo Booths Remain

Only five booths remain. Reserve your space today by contacting Michele@runningusa.org.



Registration

Running USA members receive a discount for conference registration. Why wait? Register today. Price increases soon!


Advertising Opportunity

Interested in placing an ad in the 2014 Conference program book? Please contact Michele@runningusa.org to reserve your space today.


Running USA Expo Presence Benefit for our Members

To have your event flyers or product information distributed at expos Running USA attends, please contact peter@runningusa.org. Photo at left is from the Twin Cities Marathon Expo 2013. Upcoming confirmed expos include
the ING New York City Marathon Health and Fitness Expo - sharing with the Association of International Marathons (AIMS), October 31-November 2, 2013, and the Ironman Sports Medicine Institute at Memorial Hermann EXPO, January 17-18, 2014.

Running USA™ "In the News"



Running USA actively promotes our sport and serves as a resource center that together support our mission to advance the growth and success of the running industry. This section highlights news articles where Running USA and its statistics and data are mentioned or sourced.
USA Today Front Page Snapshot of the largest U.S. women-only road races in 2012 sourcing Running USA. USA Today is the third largest U.S. newspaper with a print circulation of 1.67 million; this is our 4th USA Today Snapshot since August 2013.

ESPN.com Endurance Sports article "Non-traditional runs keep growing" with Running USA traditional and non-traditional running event stats and extensive comment.

Huffington Post article "A Powerful Method for Nonprofits to Raise More Money" with Running USA half-marathon popularity stat.

Washington Post article "Why are there more runners in D.C.?" with Running USA State of the Sport comments.

The Hindu article "Step by step" with Running USA marathon and charity running stats. This Indian newspaper has a circulation of 1.5 million.

Connecticut Post article "Runners plan to hit the pavement despite recent setbacks" with Running USA marathon stats.

Winston-Salem Journal (NC) article "Get Out! Susan Spence walked marathons in all 50 states by her 65th birthday" with Running USA marathon finisher growth and number of U.S. marathons stats.

Greensboro News-Record (NC) article "Numbers good for Trivium Racing's Greensboro Marathon & Half Marathon" with Running USA half-marathon popularity comment.


Member Profile: Snohomish County Sports Commission


OPEN UP to Adventure

Snohomish County is a recreational mecca and due to its temperate climate, it is the perfect destination for family adventures and outdoor fun throughout the year.



Located in the beautiful Pacific Northwest, Snohomish County is 15 miles north of downtown Seattle and about 45 minutes north of SeaTac International Airport. Bordered on the west by Puget Sound and on the east by the towering Cascade Mountains, Snohomish County offers the perfect backdrop for your running race.



Snohomish County offers event venues ranging from snow and ice, to lakes and rivers, to play fields and sports courts. Snohomish County is rich in sports tradition for year-round athletic events. Professional sports teams call Snohomish County their home. Everett AquaSox Baseball, Everett Silvertips Hockey, Everett Reign Women's Football, North Sound SeaWolves FC.



Snohomish County is well known for its miles of shoreline, peaceful lakes and streams, and natural scenic beauty whether you are engaged in outdoor adventure like hiking, biking, water skiing or kayaking. Plus,

Snohomish County has running opportunities throughout the year including two great half marathons offering beautiful backdrops of mountains and waterways.




\Our first half marathon of 2014 is the Heroes Half Marathon and 10K which is set for April 27. Runners race along a closed course the "Yellow Ribbon" Road. The Heroes Half honors our military and families.



For a complete list of our running races, visit this link.


All Member Profiles will also be featured on our website for one full week following the publication in Running USA Industry E-News. To be featured in this section, contact nancy@runningusa.org.

Member News


Running USA Welcomes our Newest Member

MT KILIMANJARO ENTERPISES,LLC



ACTIVE NETWORK Expands Partnership with Running USA

The ACTIVE Network, Inc., the leader in cloud-based Activity and Participant Management™ (APM) solutions, announced that it is now the title sponsor for "The Running USA Conference powered by ACTIVE Network," the largest domestic gathering for the running industry.


Runcoach Athletes Rack Up Impressive Numbers

Runcoach announced that its athletes have reached a new milestone with more than 35 million miles and 200,000-plus races completed. Over 70,000 athletes have used runcoach to create highly personalized training schedules that adapt to their backgrounds and progress.



Philadelphia Marathon Announces Sponsorship

The City of Philadelphia announced that W.L. Gore & Associates, inventor of GORE-TEX® products, will join the Philadelphia Marathon as title sponsor during the race's 20th anniversary this year. The GORE-TEX® Philadelphia Marathon is the City's premier running event, taking runners through historic and scenic areas of Philadelphia on the weekend of November 15-17. More than 30,000 people are expected to participate in three races, including the 26.2-miler.



Atlanta Marathon has Successful Event

Nearly 3,000 runners and walkers participated in the Atlanta Marathon and 10-Miler, as well as the Atlanta Marathon 5K and Kids' Fun Run Presented by American Family Insurance on October 27. This year marked the 51st running of the Atlanta Marathon, and the inaugural running of the 10-Miler, 5K and Fun Run.



JUST RUN Posts Record Numbers

JUST RUN, the youth fitness program aimed at children 5-12, has experienced phenomenal growth in the first two months of the school year. Already, more than 8,300 students from 70 schools in 13 states have enrolled.


Ragnar Relay Series Announces Partnership

Ragnar Relay Series announced a new partnership with KT Tape. The partnership will include KT Tape taping stations on the race course at five select events, product samples in the team race bags, Limited Edition Ragnar branded KT Tape Pro in the merchandize tent and at RagnarRelay.com, special offers in the virtual race bag, and ongoing presence throughout RagnarRelay.com.


ACTIVE Network Celebrates Partnership

ACTIVE Network and Cerulean Sports Group celebrate five years together connecting more than 50,000 participants with unique Mob events in cities around the country.

Business News



New Non Profit Dedicated to Running
California Runners, a nonprofit organization dedicated to unifying the California running community, announced the launch of their website and has opened membership to the public. The organization aims to connect runners of all levels and abilities with other runners in the state of California and within their individual communities, while educating the general public on the health benefits of running, walking and physical activity.


People in the News


For a list of celebrities who are also runners visit this link.

Industry Jobs


Company: Running USA

Job Title: CEO

For detail on the position visit this link.


Company: LA MARATHON, LLC

Job Title: Director of Brand Strategy and Marketing

LA MARATHON, LLC, is a leading U.S. running organization dedicated to inspiring the athlete in every runner and connecting communities through health and fitness. The ASICS LA Marathon is among the five largest marathons in the country and the ten largest in the world, with close to 24,000 participants, thousands of volunteers and hundreds of thousands of spectators. The Stadium to the Sea course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. The race has been named Best Big City Race by Runner's World.


This position reports to the Chief Executive Officer and leads the Brand Strategy and Marketing Department of LA MARATHON LLC. The Director must bring a blend of talents and expertise in marketing, brand strategy and public relations. This position requires deep interest and understanding of both quantitative and qualitative research methodologies, with a lens for extracting and articulating useful insights to shape strategy and content. This position is principally responsible for defining, steering, and realizing the strategies necessary to grow LA MARATHON LLC brands and working alongside the Business Development and Corporate Partnerships team to define and support strategic marketing, communications and activation campaigns across LA MARATHON LLC event portfolio. This position will also oversee public relations and media efforts for all LA MARATHON LLC properties.

Qualified candidates are encouraged to email cover letter, resume and salary requirements to careers@lamarathon.com. Only resumes with salary requirements will be considered. Please, no phone calls.



Visit www.runningusa.org/ for additional job listings.

Upcoming Events

TEAMS '13
(November 4-7, 2013) Salt Lake City, UT

Road Race Management Race Directors Meeting
(November 7-9, 2013) Hollywood, FL

The Running Event
(December 3-6, 2013) Austin, TX

Running USA One-Day Workshop
(December 4, 2013) Austin, TX

USATF Annual Meeting
(December 4-8, 2013) Indianapolis, IN

US Sports Congress
(December 9-11, 2013) Reno, NV

Outdoor Retailer - Winter Market
(January 23-26, 2014) Salt Lake City, UT


Running USA: 11th Industry Conference
(February 9-11, 2014) San Diego, CA

22nd annual NASC Sports Event Symposium
(March 31-April 3, 2014) Oklahoma City, OK

56th Annual RRCA Convention
(May 1-4, 2014) Spokane, WA












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