Running USA Industry Newsletter

advances the growth and success of the running industry

Running USA Industry E-News

October 22, 2013


In This Issue
Member Profile
Member News
Business News
People in the News
Industry Jobs
Upcoming Events

Running USA Partners




























Running USA 2014:

11th Industry Conference
February 9-11


San Diego, CA







*ADVERTISE*

See your logo in this spot. Contact Michele Stone at
michele@runningusa.org


Running USA presents annually the Allan Steinfeld Development Award. The 2013 recipient is ZAP Fitness.

Follow the club and its athletes at
this link.








Running USA Membership Categories include:

* Athlete Services & Education
* Consumer Products
* Destination Management
* Event
* Media
* National Trade Organization
* Vendors


To Join Running USA

Click on the image above







Running USA
Member Events

October 25-27, 2013

Brazen Racing Half-Marathon Championship Rocky Ridge, 10K, 5K, San Ramon, CA, Oct. 25


USA 24 Hours Championships:
24 The Hard Way,
Oklahoma City, OK, Oct. 26


Tulsa Run,

Tulsa, OK, Oct. 26



ZERO Prostate Cancer Run Austin, Austin, TX, Oct. 26



St. Croix City Park Runs,

St. Croix, MN, Oct. 26



No Limits Half Marathon and 5K,

Fort Worth, TX, Oct. 26



The Mud Run,

Little Rock, AR, Oct. 26



Hella-ween 5-Miler,

Oakland, CA, Oct. 26



Rock4Kids Zombie Run,

Springfield, MO, Oct. 26



Zombies Take Manhattan & 5K Costume Run,

Manhattan, NY, Oct. 26



Anthem Wicked 10K and Old Point National Bank Monster Mile,

Virginia Beach, VA, Oct. 26



Halloween Fearless 5K,

St. Paul, MN, Oct. 26



Toronto Women's 5 Mile/5K,

Toronto, CAN, Oct. 26



Healdsburg Wine Country Half-Marathon,

Healdsburg, CA, Oct. 26



Trick or Trot 5K/10K,

Mason, OH, Oct. 27



USA Beach Running Championships 10K & Half Marathon,

Cocoa Beach, FL, Oct. 27



Marine Corps Marathon,

Arlington, VA, Oct. 27



MCM10K,

Arlington, VA, Oct. 27



Atlanta Marathon & Relay,

Atlanta, GA, Oct. 27



Kids Running America,

Denver, CO, Oct. 27



Halloween Hustle,

Denver, CO, Oct. 27



Spooktacular 10K-5K ,

San Diego, Oct. 27



Nike Factory Store Halloween 5K, Miami, FL, Oct. 27



Niagara Falls International Marathon, Niagara Falls, CAN, Oct. 27



Tread of the Undead Zombie 5K, Missoula, MT, Oct. 27



Rock 'n' Roll Los Angeles Half Marathon,

Los Angeles, CA, Oct. 27



Surf City 10,

Huntington Beach, CA, Oct. 27



Quinn Family Foundation Rock 'n' Roll St. Louis Marathon and Half-Marathon,
St. Louis, MO, Oct. 27




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Association News


Running USA Re-Opens CEO Search

Running USA has re-opened its search for a new CEO. This past spring, Susan Weeks, a resident of Colorado Springs, retired as its CEO, and during her five-year tenure, the Running USA budget doubled in size, its popular annual conference set attendance and sponsor records and its membership hit an all-time high. During the CEO search, Weeks will continue as an advisor to Running USA. Job description, requirements and contact information for the Running USA CEO position can be found HERE.


Running USA Board of Directors - Call for Nominations

Running USA is governed by a Board of Directors and each year, the members of Running USA elect new directors to serve on the board. This is an invitation for you to nominate prospective board members. You may nominate yourself, or someone else. Running USA's success depends on the active participation of its members, in nominating directors, in voting, and in serving as directors. Send your nominations, or questions to membership@runningUSA.org. Nominations due November 15, 2013.


Running USA Race Director Workshop in Austin, TX

Running USA will host a one-day Race Director Workshop in Austin, TX, on Wednesday, December 4, 2013, at the Austin Hilton which is the host hotel for The Running Event. The race director workshop is geared specifically towards small to mid-sized events. This is a great way to learn about Running USA and how membership can grow your business while also gaining valuable best-practices knowledge from industry experts. The preliminary agenda is available HERE. Attendance is limited in order to maintain a hands-on, interactive approach. Registration is OPEN

Attendees of the Race Director Workshop will also have the opportunity to attend The Running Event Expo.


Running USA Inaugural Online Auction

Running USA's first online auction, which will replace the "live" auction that is typically conducted at the annual conference, will be held November 1, 2013. We are accepting donations now. Please contact Araceli Dagdagan to donate an item for the auction.


Marketplace E-News

The upcoming quarterly Marketplace E-Newsletter will publish in early November. Please submit your ad piece to nancy@runningusa.org by November 1, 2013.



Conference News

Book Your Hotel Room(s) ASAP

The 2014 conference in San Diego is on record pace for attendance. If you haven't already done so, please book your room(s) at our host hotel, the San Diego Marriott Marquis, before they are completely sold out. Don't delay, book at this link today.


Tech Tent to Feature Innovation and Excitement

Share your innovative products, gear, and technology at the Tech Tent on Sunday, February 9. Please contact Michele Stone at michele@runningusa.org to participate.


Limited Expo Booths Remain

Only five booths remain. Reserve your space today by contacting Michele@runningusa.org.



Registration

Running USA members receive a discount for conference registration. Why wait? Register today.


Advertising Opportunity

Interested in placing an ad in the 2014 Conference program book? Please contact Michele@runningusa.org to reserve your space today.


Running USA Expo Presence Benefit for our Members

To have your event flyers or product information distributed at expos Running USA attends, please contact peter@runningusa.org. Photo at left is from the Twin Cities Marathon Expo 2013. Upcoming confirmed expo,the ING New York City Marathon Health and Fitness Expo - sharing with the Association of International Marathons (AIMS), October 31-November 2, 2013.

Running USA™ "In the News"



Running USA actively promotes our sport and serves as a resource center that together support our mission to advance the growth and success of the running industry. This section highlights news articles where Running USA and its statistics and data are mentioned or sourced.
Boston Globe article "For-profit fun run craze south of Boston attracts crowds, criticism" with Running USA non-traditional running events stats and comment.
Detroit Free Press article "Women Run the D: Participation on rise as runners find physical, spiritual satisfaction" with Running USA stats on growth of female finishers in U.S. running events.
Toronto Star article "Toronto Waterfront Marathon makes a business case for paying elite runners" with Running USA overall 2012 U.S. running event finisher total. The Star is the largest newspaper in Canada with a daily circulation of 357,600.
Sydney Morning Herald (AUS) article "Running fits into routine" with Running USA women's road race finisher growth and our 2012 Women's National Running Survey stats.
Salem News (MA) article "The running boom rolls on" with extensive Running USA stats on the Second Running Boom


Member Profile: Athletepath

As a triathlete, runner and professional event manager, David Embree was frustrated with the lack of social connectivity capabilities with event platforms. He envisioned a broader community for racers and their supporters to easily share their excitement before, during and after events via Facebook, Twitter, text and email. With this vision, Embree created Athletepath, a new frontier of social media for the new generation of racers and events.


"Our first year using Athletepath's registration platform was 2012, and we nearly doubled our growth," said Gary Wallesen, Portland Triathlon Event Director. "In 2013, we sold out a month sooner and had four times the athlete retention. Athletepath's tremendous social integration encourages racers to spread the word to friends and family. They've been a key part of our success!"



Since its launch in November 2011, more than 1.5 million athletes have used Athletepath to discover races, share with friends and motivate themselves to achieve higher goals. The Hood to Coast Relay and the Portland Triathlon are just two of the more than 6,000 events who use the system to increase social sharing and broaden awareness.



Club leaders and coaches find the system useful as well. "Athletepath lets me keep up with my racing friends, the athletes I coach and my frequent competitors," said Chris Bagg, professional triathlete, cyclocross racer and coach.



It's free for event directors to post their races on Athletepath, which provides a unique platform to broaden their reach. The social sharing functions make it easy for athletes to encourage others to sign up for races and keep the conversation going throughout the season.



Events using Athletepath as their primary registration system enjoy an extremely simple, yet powerful platform. More details at this link.

All Member Profiles will also be featured on our website for one full week following the publication in Running USA Industry E-News. To be featured in this section, contact nancy@runningusa.org.

Member News


Running USA Welcomes our Newest Member
Sportstats USA


Output Services, Inc. Launches New Product

The Bear Chase Trail Race's successful September event featured a new-to-market integrated race bib production from Output Services, Inc. (OSI). The new bib product is part of OSI's Challenger Race Bib Series, and features a custom race bib integrated with customizable wristbands and adhesive stickers, all in a convenient one-piece package. Designed with efficiency and functionality in mind, the OSI Challenger Race Bib combines multiple race packet items in an optimized race packet kit that dramatically speeds up, or totally eliminates the race packet build process, saving event's time and money. Click here to read the complete press release.



Baltimore Running Festival Raises Funds

Robbie Thompson from Ernst & Young raised $14,310 for Back on My Feet at this year's Baltimore Running Festival marathon's charity chaser. Thompson started last in a field of 3,294 marathon starters and finished in 433rd place overall. Running Festival organizers Corrigan Sports Enterprises donated $5 to the charity for every runner Thompson beat to the marathon finish line. Overall the event is expected to generate $2 million for local charities. Next year's Baltimore Running Festival will take place on October 18.



Mud Run Registrations Up

Affectionately called Little Rock's Dirtiest 5K, this 11th Annual Mud Run is slated for October 26, in West Little Rock, and is a project of Little Rock Parks & Recreation.



Pensacola Marathon Sells Out

The Pensacola Marathon Presented by Publix slated for November 10, has sold out for the second straight year. Only 400 half marathon spots and 50 team slots remain. The race boasts a 30% increase over last year's registration numbers.


Business News



Half Marathon Canceled in MA

Read more about the cancellation of a half marathon in Quincy, MA at this link.


People in the News


David Babcock broke the Guinness world record for longest scarf knitted while running a marathon. Read more at this link.


Pittsburgh Three Rivers Marathon, Inc., announced the promotion of two key executives: Patrice Matamoros is promoted to Chief Executive Officer (CEO). Matamoros has been with the organization since its inception in 2008 and led efforts to relaunch the Pittsburgh Marathon in 2009 with the title sponsor DICK'S Sporting Goods. Dee Stathis is promoted to Chief Operating Officer (COO). Stathis, who was most recently Director of Operations and Logistics, has been with the organization since 2009. Her leadership in marketing, communications and logistical planning has significantly contributed to the growth of the organization.


SportsCenter anchors Hannah Storm and John Anderson will serve as co-hosts of ESPN's 2013 ING New York City Marathon coverage on Sunday, November 3. Led by Storm and Anderson, ESPN's New York City Marathon commentator team also includes reporter Jeremy Schaap and analysts Tim Hutchings, and Carrie Tollefson.


Ryan Hall, will be the guest speaker at the Healdsburg Wine Country Half Marathon pre-race dinner on October 25.


Actress, humanitarian and international spokesperson Maggie Q is making a special appearance welcoming participants to this year's Marine Corps Marathon (MCM) and taking center stage on the MCM start line on October 27. Maggie Q will serve as an honorary starter for "The People's Marathon."

Industry Jobs


Company: LA MARATHON, LLC

Job Title: Director of Brand Strategy and Marketing

LA MARATHON, LLC, is a leading U.S. running organization dedicated to inspiring the athlete in every runner and connecting communities through health and fitness. The ASICS LA Marathon is among the five largest marathons in the country and the ten largest in the world, with close to 24,000 participants, thousands of volunteers and hundreds of thousands of spectators. The Stadium to the Sea course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. The race has been named Best Big City Race by Runner's World.


This position reports to the Chief Executive Officer and leads the Brand Strategy and Marketing Department of LA MARATHON LLC. The Director must bring a blend of talents and expertise in marketing, brand strategy and public relations. This position requires deep interest and understanding of both quantitative and qualitative research methodologies, with a lens for extracting and articulating useful insights to shape strategy and content. This position is principally responsible for defining, steering, and realizing the strategies necessary to grow LA MARATHON LLC brands and working alongside the Business Development and Corporate Partnerships team to define and support strategic marketing, communications and activation campaigns across LA MARATHON LLC event portfolio. This position will also oversee public relations and media efforts for all LA MARATHON LLC properties.

Qualified candidates are encouraged to email cover letter, resume and salary requirements to careers@lamarathon.com. Only resumes with salary requirements will be considered. Please, no phone calls.



Visit www.runningusa.org/ for additional job listings.

Upcoming Events

TEAMS '13
(November 4-7, 2013) Salt Lake City, UT

Road Race Management Race Directors Meeting
(November 7-9, 2013) Hollywood, FL

The Running Event
(December 3-6, 2013) Austin, TX

Running USA One-Day Workshop
(December 4, 2013) Austin, TX

USATF Annual Meeting
(December 4-8, 2013) Indianapolis, IN

US Sports Congress
(December 9-11, 2013) Reno, NV

Outdoor Retailer - Winter Market
(January 23-26, 2014) Salt Lake City, UT


Running USA: 11th Industry Conference
(February 9-11, 2014) San Diego, CA

22nd annual NASC Sports Event Symposium
(March 31-April 3, 2014) Oklahoma City, OK

56th Annual RRCA Convention
(May 1-4, 2014) Spokane, WA












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