Running USA Wire

Issue 6-01-14 January 22, 2014




Upcoming Events

Coyote Hills Half Marathon, 10K, 5K, Fremont, CA, Jan. 25
Village to Village 10K, Birmingham, AL, Jan. 25
Seasons 52 Park Avenue 5.2K , Winter Park, FL, Jan. 25
Securian Winter Run, St. Paul, MN, Jan. 25
NYCRUNS Brrr-ooklyn Hot Chocolate 5K & 10K, Brooklyn, NY, Jan. 25
XTERRA Bayamon Trail Run, Bayamon, PUR, Jan. 26
Miracle Match Marathon, Waco, TX, Jan. 26
Suncoast Half Marathon, Lakewood Ranch, FL, Jan. 26
Rocky Raccoon 100: USA 100 Mile Trail Championships, Huntsville, TX, Feb. 1
Florida Hospital Lady Track Shack 5K, Winter Park, FL, Feb. 1
Medtronic TC Kids Marathon Fieldhouse Fun Run, Minneapolis, MN, Feb. 1
Pensacola Double Bridge Run Presented by Publix Pensacola, FL, Feb. 1
Heroes in Recovery 6K, Palm Springs, CA, Feb. 1
Redondo Beach Super Bowl Sunday 10K, Redondo Beach, CA, Feb. 2
Surf City USA® Marathon, Half Marathon & 1 Mile kids race, Huntington Beach, CA, Feb. 2
Rock 'n' Roll New Orleans Marathon and 1/2 Marathon, New Orleans, LA, Feb. 2
XTERRA Mission Gorge Trail Run, Santee, CA, Feb. 2
XTERRA McDowell Mountain Trail Run, Fountain Hills, AZ, Feb. 2
Super Sunday 5K, Washington Crossing, PA, Feb. 2
Empire State Building Run-Up, New York, NY, Feb. 2
Running USA 2014: The 11th Industry Conference powered by ACTIVE Network, San Diego, CA, Feb. 9-11
Find the full Running USA events calendar here.


2014 Boston Marathon International Elite Field Revealed, Defending Champs Return


BOSTON - In its 29th year as principal sponsor of the Boston Marathon, John Hancock Financial a nnounced the elite field for the 118th running of the Boston Marathon on April 21. A complete field list follows.

Reigning champions Lelisa Desisa and Rita Jeptoo
will return to defend their titles, but will be challenged by the fastest field ever assembled for the world's most historic marathon.


The international John Hancock Elite Athlete Team includes 46 athletes from 13 countries and includes Olympic medalists, World Marathon Majors champions of Chicago, New York City, Tokyo and Boston, and champions of more than 80 global marathons.



Seven men in the field have run under 2:05:30, including Desisa, who is ranked #1 in the world by Track & Field News for his 2013 wins in Boston and Dubai and his silver medal finish at the 2013 IAAF World Championships Marathon.
Dennis Kimetto, who is ranked #2 in the world for his 2013 course record wins in Chicago and Tokyo may be Desisa's strongest challenger. Kimetto holds the world record in the 25K and has a personal best 2:03:45 from his Chicago win.



Read the rest of the story on RunningUSA.org

Giant Race Series Expands to Scottsdale in 2014



The San Francisco Giants, creators of the baseball-themed Giant Race Series which provides runners the opportunity to finish road races on the same home fields as their favorite players, announced the first-ever Scottsdale Giant Race, to take place on Saturday, March 8.



The Scottsdale Giant Race joins the established San Jose and San Francisco Giant Races and extends the series to include a year-round offering that kicks off in Scottsdale, continues in San Jose on June 28 and culminates in San Francisco on September 7.



The Scottsdale Giant Race features the "Complete Game 9 Kilometer" and the "Strike 3 Mile" that finish on the field at Scottsdale Stadium, the Giants Spring Training home. "The Scottsdale Giant Race is the perfect extension of the Giant Race brand that many in the Giants community have come to look forward to each year," said Sara Hunt, vice president of Giants Enterprises. "March in Scottsdale provides the perfect opportunity to shake off winter and kick off the new baseball season with a healthy run and Spring Training baseball excitement."



Read the rest of the story on RunningUSA.org


Ragnar Relay Series and Reach the Beach Relay Announce Partnership
KAYSVILLE, Utah - Ragnar Relay Series, the largest and fastest growing series of overnight, relay running events, today announced a partnership with the Ne w England-based
RTB (Reach the Beach) Relay, Inc.


RTB Relay began in 1999 by two multisport athletes with a goal of creating a 200-mile overnight team relay event that would run from the White Mountains, to the shores of the Atlantic Ocean and conclude at a beach front party in Hampton Beach, New Hampshire. This sell-out race has become their signature event with nearly 450 teams and more than 5,400 participants annually.


Under the leadership of co-founders, Mike Dionne and Rich Mazzola, RTB Relay has demonstrated a high level of commitment to its participants. The new partnership will provide resources from the leader in running relays, enabling Reach the Beach Relay to offer an even greater experience for its runners.



Read the rest of the story on RunningUSA.org


Sponsorship Spending Growth Expected to Slow


CHICAGO - IEG's 29th year-end industry review and forecast shows a contraction in the flow of marketers' dollars into sports, entertainment, cause, cultural and other partnerships.


Although sponsorship is still seeing steady growth, corporate interest in other marketing alternatives, particularly digital (including social and mobile) media, has dampened enthusiasm for significantly increasing sponsorship spending.



Spending by North American companies is projected to rise just 4.3 percent in 2014. The amount spent is projected to be $20.6 billion. In the year just ended, North American spending grew 4.5 percent, well below the 5.5 percent growth IEG forecast last January.



"Instead of viewing "new media" as competition, sponsorship properties would be wise to emphasize their role as catalysts in driving interest, engagement and enthusiasm for their partners' digital, social and mobile platforms through their nearly unparalleled ability to provide relevant content," said
Jim Andrews, IEG senior vice president, content.



Read the rest of the story on RunningUSA.org






Follow Running USA on social media








Visit RunningUSA.org

2013 National Runner Survey Now Available - Vital Industry Data

Member News Updates


Runners of Interest

Race Calendar


More About Us



Running USA

Presenting Sponsors




































Running USA Contacts



To submit a press release to the Running USA wire, email Leah Etling, Running USA Content Manager, at
leah@runningusa.org



To request an interview or information about running or road racing, contact Ryan Lamppa, Running USA Media Director, at ryan@runningusa.org

or call (805) 966-7747


For membership information, email Nancy Hobbs, Running USA Membership Director, at membership@runningusa.org



In case you missed it on RunningUSA.org









Idea Labs: Something for Everybody at Running USA 2014


COLORADO SPRINGS, Colo. - (January 19, 2014) - At Running USA 2014: The Industry Conference powered by ACTIVE Network, Idea Labs, slated for Monday & Tuesday, February 10-11, will be some of the best attended, take-home-and-apply sessions. The 11th edition of the sport's premier and largest conference will be held on February 9-11 at the Marriott Marquis & Marina on San Diego's beautiful waterfront.


"Our popular Idea Labs will have something for everybody," said
Christine Bowen, Running USA Conference Director. "A spectrum of topics such as media relations, operations, social networking and more will be covered that will educate, engage and entertain attendees, and moreover, many of the ideas presented will be applicable when attendees return home post-conference."


IDEA LABS


Monday, February 10 - 1:30-3:00pm

Managing Media & Public Relations - Dan Cruz (Competitor Group)
"Running On Empty - How to Market Your Race Without a Budget" - Faron Kelley (runDisney) and Bob Hitchcock (Disney Sports)
Youth Events: Fun, Healthy, and Profit-Generating - Mike Dove (JustRun), Heidi Schwartz (Cowtown Marathon) and Tina Klein (Balanced Running / Vamos Running)
Tuesday, February 11 - 1:45-3:15pm

Operations: Behind the orange vest, duct tape and zip ties - Doug Thurston (BSIM Events) and Nick Curl (ASICS LA Marathon)
Social Networking and the Science Behind It - Galen Bursen (ACTIVE Network)
Cultivating Connections: Creating strategic event relationships and partnerships that foster growth, prosperity and long-term success - Beth Salinger (Hospital Hill Run)
Presenting sponsors of Running USA 2014 are Ashworth Awards,
ChronoTrack, Competitor Group,
Leslie Jordan, Inc. and
MarathonFoto.com


Read the rest of the story on RunningUSA.org









Forward this email


This email was sent to keithconning@aol.com by runningusa@runningusa.org |
Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

Running USA | 1631 Mesa Ave, Suite A | Colorado Springs | CO | 80906