Running USA Industry E-News

advances the growth and success of the running industry

Running USA Industry E-News

January 14, 2014


In This Issue
Countdown to Conference
Association News
In the News
Member Profile
Member News
Business News
People in the News
Industry Jobs
Upcoming Events

Running USA Partners



















Running USA 2014:

11th Industry Conference
powered by ACTIVE Network
February 9-11
San Diego, CA


Thank you
Partners & Exhibitors

Title Partner

Active Network



Presenting Partners

Ashworth Awards

Competitor Group
Leslie Jordan

ChronoTrack

MarathonFoto.com



American Record Exhibitors

imATHLETE

RunSignUp



Gold Medal Exhibitors

Electric City Printing

Heatsheets

Brooks

AMI Graphics

fitful

Mobile View



Premium Exhibitors

LIVEALITY

Eventbrite

RM Timing Systems MarathonGuide.com


Standard Exhibitors

Expert Brand

Innovative Timing Systems

Virtual Race Bags

Hasty Awards

Inflatable Images

Race Innovations

Marathon Printing

Maxwell Medals

Output Services, Inc.

Kimbia Racing

Always Advancing

emediagourp

Eventec

Greenlayer

Hightech Signs

Athletepath

ITS YOUR RACE

MYLAPS Sports Timing

nuun

Branded Sport Pictures

MPA Event Graphics

Race Roster

Champion System

Race Joy

SweatVac

BornFit

RacePartner

A4

Alanic

RaceIt

Split Second Timing

SportStats

Plasticard Locktech International









*ADVERTISE*

See your logo in this spot. Contact Michele Stone at
michele@runningusa.org


Running USA presents annually the Allan Steinfeld Development Award. The 2013 recipient is ZAP Fitness.

Follow the club and its athletes at
this link.








Running USA Membership Categories include:

* Athlete Services & Education
* Consumer Products
* Destination Management
* Event
* Media
* National Trade Organization
* Vendors


To Join Running USA

Click on the image above







Running USA

Member Events

January 17-19, 2014



Louisiana Marathon Weekend,

Baton Rouge, LA, Jan. 17-19



Tinkerbell Half-Marathon Weekend, Disneyland Resort, CA, Jan. 17-19



Marathon Bahamas, Nassau, Bahamas, Jan. 18-19



ZOOMA Florida Half Marathon & 5K, Amelia Island, FL, Jan. 18



Frosty's Frozen Five and Ten, Littleton, CO, Jan. 18



ABB 5K,

Houston, TX, Jan. 18



Walgreen's St. Pete Beach Classic Weekend, Half-Marathon, 10K, 5K, St. Petersburg, FL, Jan. 18-19



Snowball Run 10K, 5K, 1 Mile, Alabaster, AL, Jan. 18



Dick Batchelor 5K Run for the Children, Orlando, FL, Jan. 18



3M Half Marathon,

Austin, TX, Jan. 19



Maui Oceanfront Marathon,

Kihei to Lahaina, HI, Jan. 19



Chevron Houston Marathon, Aramco Houston Half Marathon,

Houston, TX, Jan. 19



P.F. Chang's Rock 'n' Roll Arizona Marathon & Half-Marathon,

Phoenix, AZ, Jan. 19



Key West Half Marathon,

Key West, FL, Jan. 19



Tri-City Medical Center Carlsbad Marathon & Half,

Kids Marathon Mile,

Carlsbad, CA, Jan. 19



Countdown to Conference
Enjoy a short teaser video at this link, and see why you need to join Running USA in San Diego, CA, February 9-11!


Conference Registrations on Record Pace

Still haven't registered for Conference? Don't miss out. Attendance is limited to just 550 people and we are nearing capacity. Be sure to join us in America's Finest City next month. Register today at this link.


Attendee List Available Online
View the list of registered conference attendees. The list will be updated on a weekly basis leading up to Conference.


Boston Tribute Photos Wanted for Conference

Did you or your group run wearing The Boston Marathon Blue and Yellow colors or did you produce a Boston Tribute Run in 2013? We are collecting photos and videos highlighting events that were dedicated to Boston this past year. Please send your photos and videos to jmarchesini@san.rr.com by January 15, 2014.


Special Invite:Come to Conference Early, Race the Mermaid Half Marathon San Diego - 5k, 10k, half

Running USA members are invited to the 5th annual Mermaid Half Marathon
San Diego in Mission Bay. The 5k, 10k, half marathon takes place on Saturday February 8, just one day before the Running USA conference kicks off. Running USA members can save 50% off their entry fee when using the discount code RUSA50. Register at this link

NEW Conference Sponsorships Available

The expo is sold out, but we have just released some limited sponsorship opportunities for those wanting additional exposure at Conference. Please contact christine@runningusa.org for details.



Endurance Live Awards Gala Announced

Join the greatest athletes from running, triathlon and cycling for the 22nd Annual Endurance Live Awards Gala on Saturday, February 8. This epic evening will feature endurance sports legends including Coach Bob Larsen, Joaquim Cruz, Paula Newby-Fraser, Steve Scott, Mirinda Carfrae, Josh Cox and Lukas Verzbicas plus two-time Super Bowl MVP-and Ironman finisher Hines Ward. The event precedes the Running USA conference and will take place at its host hotel, San Diego's Marriott Marquis. Reserve individual tickets or tables today at this link.. Use the code RUNUSA15 for a 15% discount on tables.


Morning Run Volunteers Needed

We are looking for a few perky early morning risers to help us send off and support our group runs on Monday and Tuesday at 5:45 a.m. If you are interested in lending a hand, please email christine@runningusa.org.


Industry Innovation Showcase Sponsored by ChronoTrack

At the opening day of Running USA 2014: The Industry Conference, fifteen leading companies, in 15-minute segments, will present the latest running industry products, gear and technologies. Presented by ChronoTrack, the showcase is a great kick-off to Running USA 2014 and will also provide complimentary warm pretzels. To find out more, including the presenting companies, go HERE.


Auction Items Profiled

During the Conference, there will be a silent auction, as well as a live auction during the Hall of Champions Dinner. Some of the items to be auctioned will be previewed leading up to Conference. This week, two items are highlighted below:

Carmel Weekend Get-away

Includes a two-night stay in Carmel, registration for two to Run in the Name of Love 5K and a complimentary dinner at Little Napoli restaurant in Carmel. Donated by BSIM, $700 value.




ZAP Fitness Running Camp
Our goal with every ZAP Fitness Running Camp is to provide our campers with an intimate, informative, relaxing, as well as challenging running experience for all ages and abilities. We offer both four-day and week-long running camp sessions between June and August. Each camp will cover the same range of topics with our full week camps offering a bit more flexibility and free time; perfect for relaxing and touring the surrounding areas. Zap Fitness Adult Running retreats are ideal for runners of all ages and with any type of goal, be it performance or fitness. Donated by ZAP Fitness, $800 value.


Closing Reception Sponsored by Mobile View, LLC

On Tuesday evening, say your farewells, make those final networking connections, enjoy light snacks and drinks, and...best of all...REGISTER for our 2015 Conference. Registrations during the closing reception will be discounted $100.






Association News


Marketplace E-News Quarterly Issue to Publish
Marketplace E-News will publish during the week of February 3, in advance of our annual conference. This is a great opportunity for our members to promote their products and/or services. For those members who are exhibiting at conference, you may want to include your booth number in your submission. Deadline for submissions is February 1. Send your submission in .jpg format to nancy@runningusa.org.

Voting Ends January 19 - Members Cast Your Ballot

Running USA members, be sure to check you in box for details on voting for your board of directors. Deadline to vote is January 19, at midnight ET.



Running USA Expo Presence Benefit for our Members

To have your event flyers or product information distributed at expos Running USA attends, contact peter@runningusa.org.
Upcoming confirmed expos include the
Ironman Sports Medicine Institute at Memorial Hermann EXPO, January 17-18, 2014, and the Austin Marathon and Half Marathon Health and Fitness Expo, February 14-15, 2014.


Running USA™ "In the News"



Running USA actively promotes our sport and serves as a resource center that together support our mission to advance the growth and success of the running industry. This section highlights news articles where Running USA and its statistics and data are mentioned or sourced.
Democrat & Chronicle (NY) article "'Run-cations' offer runners a reward for logging their miles"with Running USA half-marathon growth stats.

The Coloradoan article with Running USA National Runner Survey half-marathon stat (favorite distance).

Oakland Post (MI) article "Run, Oakland, run: Grizzlies lace up to join the running craze"with Running USA Second Running Boom stats.


Member Profile: ZOOMA Women's Race Series




Founded and managed by a team of woman runners, Muscle Milk Light ZOOMA Women's Race Series is the only women's event series that can say it is truly "run by women" in every sense of the phrase! On a mission to inspire women to live healthy, happy, and active lives, we are passionate about creating a fun, well- organized and professional experience for women of all abilities, from beginning to elite athletes.

ZOOMA offers boutique running events that are distinguished for excellent customer service and high-end amenities.



Our races are hosted by upscale resorts in desirable destinations to create a unique 'girls' weekend' atmosphere. In 2014, ZOOMA will produce women's half marathons in six markets across the U.S., including Amelia Island, FL; Austin, TX; Annapolis, MD; Napa, CA; Chicago, IL; and Cape Cod, MA.

Whether soaking in the Florida sun and feeling the sand between her toes at the ZOOMA Florida or winding through the spring wildflowers at the ZOOMA Texas, women runners will have a weekend filled with recovery yoga, massages, wine, live music, and shopping to remember.



You'll not find a more engaged, enthusiastic, and loyal group of woman runners than those you will find at ZOOMA Women's Race Series events. To learn more, visit www.zoomarun.com.




All Member Profiles will also be featured on our website for one full week following the publication in Running USA Industry E-News. To be featured in this section, contact nancy@runningusa.org.

Member News


Welcome to our Newest Members

SLB Consulting LLC

Lupus Foundation of America

US Raceworks, LLC (dba Race IT)

Sioux Falls Marathon

Raceday Events

XACT, LLC

Plasticard Locktech International
My Sporting Times



Branded Sports Pictures Announces Patented Photo Process
Branded Sport Pictures uses personal event photographs as a new revenue stream for event directors and photographers while expanding the reach of advertisers among amateur endurance sport athletes. This patented photo process is simple and can be used seamlessly by any event photography company. Running Guru contracted with Wolf to provide photography and picture hosting nationwide for any event that does not use a specific event photography company. Learn more at this link.

Active at Altitude Announces Partnership

Balega socks and Active at Altitude announced a partnership for 2014. Balega will supply socks for every athlete attending an Active at Altitude training camp in Estes Park and other related events throughout the year. Balega have also donated 10 pairs of socks as prizes for part of the ATRA prize draw at the second annual Trail Running Conference that takes place in Estes Park, CO, October 9-11, 2014.



DMSE Sports Launches New Division

DMSE Sports announced the launch of a medical consulting partnership to improve medical and public safety coverage at large-scale athletic events in the U.S. and worldwide. DMSE Medical, to be led by Chris Troyanos, ATC, who has served as Medical Services Coordinator for the B.A.A., for the past 25 years, will provide expertise to help managers of road races, triathlons, charity walks and other mass participatory events evaluate, plan and implement more effective medical programs.



Leslie Jordan Announces Partnership

HITS Endurance announced their recent partnership with Leslie Jordan as an Official Merchandise Partner. The HITS Triathlon Series event in Naples, Florida will be the first 2014 event to feature on-site Leslie Jordan merchandise, apparel and endurance sports accessories on sale for athletes and spectators alike.



Empire State Building Run-Up Announced

New York Road Runners and Empire State Realty Trust, Inc., will host the 37th annual Empire State Building Run-Up on Wednesday, February 5, 2014, challenging participants to race up 1,576 steps and 86 floors of the world's most famous office building.



ZOOMA Announces Sponsorship

The Muscle Milk Light ZOOMA Women's Race Series announced a partnership with Altra Running, which will serve as the Official Running Shoe for all ZOOMA events in 2014.



Lakefront Marathon Registration to Open

The 34th Annual Lakefront Marathon to be held on October 5, 2014, will open registration for this year's event at noon on Monday, January 20, 2014. The event typically fills its 3100 spots within months after registration is open.



Vail Recreation District Announces March Event

The Vail Recreation District will host its third annual Krueger Family Shamrock Shuffle 10k, 5k and kids 1k fun run, in celebration of all things green on St. Patrick's Day weekend at the Vail Nordic Center. The race, which will include a snowshoe and Yaktrax category,will take place on March 15.



Mankato Marathon Opens Registration

The 2014 Mankato Marathon will offer deep discounts to runners who register January 20 to 31, 2014 for the 2014 marathon or half marathon races to be held October 18-19, 2014.



Portland Marathon East Coast Event Director College

The Portland Marathon East Coast Event Director College, hosted by Cooper River Bridge Run, will be held April 2 -3, 2014. Early bird discount ($50 off) through February 1, is offered by sponsor ACTIVE Network: 2014CSCEDC. Space is limited.

Business News



Marketers Eye Newer Media And Marketing Options

IEG's 29th annual year-end industry review and forecast shows a contraction in the flow of marketers' dollars into sports, entertainment, cause, cultural and other partnerships. Although sponsorship is still seeing steady growth, corporate interest in other marketing alternatives, particularly digital (including social and mobile) media, has dampened enthusiasm for significantly increasing sponsorship spending. Spending by North American companies is projected to rise just 4.3 percent in 2014. The amount spent is projected to be $20.6 billion. In the year just ended, North American spending grew 4.5 percent, well below the 5.5 percent growth IEG forecast last January.


World Mountain Running Association Meets in Monaco

The World Mountain Running Association (WMRA), wrapped up meetings on January 12, in Monaco. Read details from the meetings at this link.


People in the News


New Balance announced that Mark Coogan will join the Running Sports Marketing Team at the brand's corporate headquarters as a full time associate effective January 15. From his most recent position as Head Women's Cross Country Coach at Dartmouth College, Coogan will bring his unique expertise to the New Balance performance running team and will be involved in all aspects of the brand's growing global running sports marketing strategy.


Industry Jobs


Visit www.runningusa.org/ for job listings.

Upcoming Events

Event Director Symposium
(January 17-19, 2014) Wailea, Maui, HI

Outdoor Retailer - Winter Market
(January 23-26, 2014) Salt Lake City, UT


Running USA: 11th Industry Conference powered by ACTIVE Network
(February 9-11, 2014) San Diego, CA


Run Walk Ride Fundraising Conference
(February 25-26, 2014) Atlanta, GA

22nd annual NASC Sports Event Symposium
(March 31-April 3, 2014) Oklahoma City, OK

Event Director College
(April 2-3, 2014) Charleston, SC

56th Annual RRCA Convention
(May 1-4, 2014) Spokane, WA

2nd Estes Trail Ascent - Trail Running Conference
(October 9-11, 2014) Estes Park, CO

Road Race Management Race Director's Meeting
(November 6-8, 2014) Hollywood, FL


TEAMS '14 Conference & Expo

(November 10-13, 2014) Las Vegas, NV



US Sports Congress

(December 8-10, 2014) Savannah, GA













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