Tuesday, December 03, 2013

Running USA Industry E-News



advances the growth and success of the running industry

Running USA Industry E-News

December 3, 2013


In This Issue
Member Profile
Member News
Business News
People in the News
Industry Jobs
Upcoming Events

Running USA Partners




























Running USA 2014:

11th Industry Conference
powered by ACTIVE Network
February 9-11
San Diego, CA


Thank you
Partners & Exhibitors

Presenting Partners

Active Network

Ashworth Awards

Competitor Group
Leslie Jordan

ChronoTrack

MarathonFoto.com



American Record Exhibitors

imATHLETE

RunSignUp



Gold Medal Exhibitors

Electric City Printing

Heatsheets

Brooks

AMI Graphics

fitful



Premium Exhibitors

LIVEALITY

Eventbrite

RM Timing Systems MarathonGuide.com


Standard Exhibitors

Expert Brand

Innovative Timing Systems

Virtual Race Bags

Hasty Awards

Inflatable Images

Race Innovations

Marathon Printing

Maxwell Medals

Output Services, Inc.

Kimbia Racing

Always Advancing

emediagourp

Eventec

Greenlayer

Hightech Signs

Athletepath

ITS YOUR RACE

MYLAPS Sports Timing

Branded Sport Pictures

MPA Event Graphics

Race Roster

Champion System

Race Joy

RACER Frames

SweatVac

BornFit

RacePartner

A4

Alanic

RaceIt

SportStats







*ADVERTISE*

See your logo in this spot. Contact Michele Stone at
michele@runningusa.org


Running USA presents annually the Allan Steinfeld Development Award. The 2013 recipient is ZAP Fitness.

Follow the club and its athletes at
this link.








Running USA Membership Categories include:

* Athlete Services & Education
* Consumer Products
* Destination Management
* Event
* Media
* National Trade Organization
* Vendors


To Join Running USA

Click on the image above







Running USA

Member Events

December 7-8, 2013


Holualoa Tucson Marathon and Family Fitness Fest Weekend,

Dec. 7-8, Tucson, AZ



Surf-n-Santa 10 Miler and Frosty's 5K Dec. 7, Virginia Beach, VA



ATC Grand Finale,

Dec. 7, Atlanta, GA



Jingle Bell Jog,

Dec. 7, New York, NY



Winter Sun 10K,

Dec. 7, Moab, UT



St. Jude Memphis Marathon Weekend,

Dec. 7, Memphis, TN



Jingle Bell Run/Walk for Arthritis, Dec. 7, Birmingham, AL



Allstate Sugar Bowl Celebration in the Oaks 2 Miler,

Dec. 7, New Orleans, LA



Colder Bolder,

Dec. 7, Boulder, CO



Savannah Bridge Run,

Dec. 7, Savannah, GA



Reggae Marathon,

Dec. 7, Negril, Jamaica



XTERRA Victoria Bryant Trail Run, Dec. 7, Royston, GA



Heroes in Recovery 6K,

Dec. 7, Greenville, SC



OUC Orlando Half Marathon & Track Shack Lake Eola 5k,

Dec. 7, Orlando, FL



Athleta Iron Girl Del Mar Women's 10K and 5K

Dec. 8, Del Mar, CA



MetroPCS Dallas Marathon,

Dec. 8, Dallas, TX



XTERRA Crystal Cove Trail Run, Dec. 8, Newport Beach, CA



Santa to the Sea Half-Marathon, Relay, 5K,

Dec. 8, Oxnard, CA



Palm Beaches Marathon

and Run Fest,

Dec. 8, West Palm Beach, FL



Woman's Half Marathon,

Dec. 8, Baton Rouge, LA



Divas Half Marathon and 5K in SoCal, Dec. 8, Ontario, CA



Say No To Drugs Holiday Classic, Dec. 8, Los Angeles, CA



NYCRuns NYC Ekiden,

Dec. 8, New York, NY





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Association News



Conference News

Running USA Youth Award Nominations

Running USA is accepting nominations for both Youth Event and Youth Program of the Year through December 15. Please review the award criteria. Submissions must be emailed to Peter@runningusa.org for consideration. Award recipients will be announced in San Diego on February 11, 2014, and each category winner will receive $5,000.


Conference Expo Partners & Exhibitors

The Conference expo booths sold out quickly this year and we will again have a collection of the running industry's top products and service companies on display. The entire lineup can be found at our Conference Partners & Exhibitors page.


Conference Schedule Available Online

Check out our full slate of speakers, sessions and activities for this year's conference. Make sure to arrive early Sunday, and stay late on Tuesday, to get the most benefit from attending this year's 11th Industry Conference in San Diego.


Industry Innovation Showcase

Share your innovative products, gear, and technology at the Industry Innovation Showcase, on Sunday, February 9. Please contact Michele Stone at michele@runningusa.org to participate.


Advertising Opportunity

Interested in placing an ad in the 2014 Conference program book? Please contact Michele@runningusa.org to reserve your space today.


Running USA Expo Presence Benefit for our Members

To have your event flyers or product information distributed at expos Running USA attends, please contact peter@runningusa.org.
Upcoming confirmed expos include the MetroPCS Dallas Marathon Health and Fitness Expo, December 6-7, 2013, the Ironman Sports Medicine Institute at Memorial Hermann EXPO, January 17-18, 2014, and the Austin Marathon and Half Marathon Health and Fitness Expo, February 14-15, 2014.


Running USA™ "In the News"



Running USA actively promotes our sport and serves as a resource center that together support our mission to advance the growth and success of the running industry. This section highlights news articles where Running USA and its statistics and data are mentioned or sourced.
Together with MapMyFitness and Athlinks, Running USA put together and posted an infographic of our Thanksgiving Day road race growth stats and largest races.

USA Today Front Page Snapshot of the largest Thanksgiving Day races in 2012 sourcing Running USA. USA Today is the third largest U.S. newspaper with a print circulation of 1.67 million, and this is our second Front Page Snapshot since October.

Boston Globe article "Turkey Trottin'" with Running USA Thanksgiving Day event growth stats.

Southern California Public Radio 89.3 KPCC article "Thanksgiving Turkey Trot: Newest running event is in Downtown LA" with Running USA Turkey Trot stats and growth.
Indianapolis Star (IN) article "Give thanks for the 6th largest holiday race in the U.S." with Running USA Thanksgiving Day race stats, largest race list and comment.
Stamford Advocate (CT) article "Turkey Trots multiply in SW Connecticut" with Running USA Thanksgiving Day race growth stats and comment and event fund raising growth.
Courier-Journal (KY) article "Forget football, Thanksgiving's now a day to eat and run" with Running USA Turkey Trot stats.

Member Profile:

Grandma's Marathon

What started as a 150-person race in 1977, when a local running club called the North Shore Striders partnered with Grandma's Restaurant to host a marathon, has grown to become the area's largest annual event - generating millions of dollars in economic impact.



Currently the 14th largest U.S. marathon, the Grandma's Marathon's course is ideal for first-timers and veteran marathoners alike. With a net elevation drop of about 130 feet, the point-to-point trek is relatively flat, features gorgeous views of Lake Superior and has unmatched hospitality and passionate community spirit.



After starting just outside of Two Harbors, MN, marathoners run adjacent to the lake's scenic north shore for the first two-thirds of the 26.2 miles. Once you make your way into the residential areas of eastern Duluth around mile 19, you'll begin to encounter the most supportive and enthusiastic crowds found anywhere. Runners then work their way into the city's downtown business district and eventually the finish line in Duluth's famous Canal Park tourist area where the celebration begins.



A unique aspect separating Grandma's from the rest is that race day lands on Saturday. Unlike many other major marathons which run on Sunday, Grandma's scheduling allows an extra day to rejoice and recover.

A half marathon and 5K accompany the marathon. Marathon registration is currently open while half marathon and 5K entry periods begin in February and March, respectively.



Other events such as the Whipper Snapper Races for Kids, the Michelina's All-You-Can-Eat Spaghetti Dinner, the Essentia Health Fitness and Health Expo, guest speaking presentations and live music help make for a weekend experience that participants, family members and race fans will remember forever!



The 2014 event will be held on June 21.Visit www.grandmasmarathon.com for more information on all of Grandma's Marathon weekend races and events.



All Member Profiles will also be featured on our website for one full week following the publication in Running USA Industry E-News. To be featured in this section, contact nancy@runningusa.org.

Member News


Running USA Welcomes our Newest Members

All-American Marathon

Jacksonville-Onslow Sports Commission


New Balance Announces Sponsorship

New Balance has been named the official apparel and footwear sponsor of the Olympic Council of Ireland in a multi-year deal. This new sponsorship allows for New Balance to provide the Irish Olympic Team competing in the 2014 Winter Olympic Games in Sochi and the 2016 Summer Olympic Games in Rio de Janeiro with custom high performance apparel for use in competition as well as warm up and leisurewear for medal ceremonies, travelling and public appearances.



B.A.A. Announces Details for B.A.A. 5K

The Boston Athletic Association (B.A.A.) announced that the B.A.A. 5K will be held on April 19, 2014, two days prior to the 2014 Boston Marathon®. The start and finish will be relocated from Copley Square Park to Boston Common. Registration will be held online beginning Wednesday, February 5, 2014, and will be limited to 10,000 entrants.



Hamptons Marathon & Half Makes Donation
The 7th Annual Hamptons Marathon & Half was held September 28, 2013, and welcomed 2,500 runners from 35 states and 6 countries, the largest field to date. This year, the Hamptons Marathon donated over $75,000, including $30,000 each to Southampton Hospital and Project Most.



RRCA Announces Redesigned Website

The Road Runners Club of America (RRCA) has a fresh new look and an easier to navigate design at www.RRCA.org. Their key color yellow is designed to remind runners to be visible at all times while out on the run. Run Smart, Run Safe!



Chevron Houston Marathon Media Credential Application Process Announced

Media credential applications are available online for press interested in covering the 2014 Chevron Houston Marathon Race Weekend of events on January 17-19, 2014. Click here to apply online for a credential. Credential applications must be received by Friday, December 27, 2013.



TCS New York City Marathon Announces Runner and Volunteer Applications

The runner and volunteer applications for the 2014 TCS New York City Marathon launched on the new TCS New York City Marathon website. The runner application window will remain open through March 18, for the more than 100,000 runners expected to apply. The application window for the approximately 12,000 volunteers who will support the race will remain open through July 31. The 2014 TCS New York City Marathon will take place on November 2.



13.1 Marathon® Series Announces Sponsor

Michelob ULTRA and US Road Sports & Entertainment Group announced a new partnership that will see Michelob ULTRA become the title sponsor of the Michelob ULTRA 13.1 Marathon® Series. As part of the multi-year partnership, Michelob ULTRA will receive all naming rights for each of the seven races, logo placement on all marketing materials - including finishers' medals - and on-site activation opportunities at each race to provide entertainment and engage with runners and spectators.



Ragnar Events Announces Partnership

Ragnar announced a partnership for runner training with PEAR Sports. Through the partnership, PEAR Sports will develop customized training programs over the next three years for the 15 Ragnar Relay Series as well as the 9 Ragnar Trail Relays presented by Salomon events.



RA Sports Management Announces Sponsorship

RA Sports Management announced Midway Companies has signed on as the title sponsor of the YES Prep College Rush 5K/10K races. College Rush will take place on December 14, 2013, in Houston, TX.

Business News


Shanghai Marathon Attracts Large Field
This year's Shangai Marathon welcomed some 35,000 runners. Read more at this link.

People in the News

Actor Bruce Dern, a life-long runner, writes that his career has always more closely resembled a marathon than a sprint. Read more at this link.


In an effort to better prepare and educate the running community, Pro Football Hall of Fame Marathon organizers have enlisted the services of three-time Olympic Trials qualifier Melissa Rittenhouse, PhD, RD. Rittenhouse will be providing advice through the marathon website every two weeks between now and the event date of April 27.



Industry Jobs


Company: Run Like A Mother Series

Job Title: Race Director, Raleigh, NC

2014 Run Like A Mother Series seeks a Race Director in Raleigh, NC.



The Run Like A Mother race series is held each year on Mother's Day. Now offered in 8 cities across the nation. With a mission to fuel a woman's journey through health & wellness; empower with education and training programs; inspire with communities, events and races; enable through programs and partnerships - it isn't just a race; it's our way of life.



We are seeking a race director for Raleigh, NC, for the 2014 calendar year. The ideal person must be energetic, inspiring and passionate about women's running. While experience in the running industry is preferred, we certainly will consider those with a drive for making a difference. This is a salaried work-from-home part-time position with a bonus structure for results in sponsorship sales and participant growth. The individual must be able to self-manage and self-motivate (although we will provide plenty of coaching, camaraderie and fun for a successful event). Responsibilities include overall management of the event; sponsorship sales; volunteer coordination and management, training program facilitator, and pre-race, race day and post race planning and execution.



For more information or to submit a letter and resume please contact: Patricia Ball, National Race Director at: pball@runlikeamother.com.


Visit www.runningusa.org/ for additional job listings.

Upcoming Events

The Running Event
(December 3-6, 2013) Austin, TX

USATF Annual Meeting
(December 4-8, 2013) Indianapolis, IN

US Sports Congress
(December 9-11, 2013) Reno, NV

Event Director Symposium
(January 17-19, 2014) Wailea, Maui, HI

Outdoor Retailer - Winter Market
(January 23-26, 2014) Salt Lake City, UT


Running USA: 11th Industry Conference powered by ACTIVE Network
(February 9-11, 2014) San Diego, CA


Run Walk Ride Fundraising Conference
(February 25-26, 2014) Atlanta, GA

22nd annual NASC Sports Event Symposium
(March 31-April 3, 2014) Oklahoma City, OK

Event Director College
(April 2-3, 2014) Charleston, SC

56th Annual RRCA Convention
(May 1-4, 2014) Spokane, WA

2nd Estes Trail Ascent - Trail Running Conference
(October 9-11, 2014) Estes Park, CO


TEAMS '14 Conference & Expo

(November 10-13, 2014) Las Vegas, NV














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