Running USA wire 34-04-13

Issue 34-04-13 April 24, 2013


Upcoming Events
Christie Clinic Illinois Marathon Weekend, Champaign-Urbana, IL, April 25-27
The American Odyssey Relay Race Adventure, Gettysburg, PA, April 26-27
Providence Heart & Sole Women's 5 Miler, Columbia, SC, April 27
Kids Running America, Denver, CO, April 27
Kentucky Derby Festival Marathon, Louisville, KY, April 27
Get in Gear Half-Marathon, 10K, 5K, 2K, Minneapolis, MN, April 27
St. Jude Country Music Marathon Nashville and 1/2 Marathon presented by Nissan, TN, April 27
Run for the Trees Jeanette Genius McKean Memorial 5K, Winter Park, FL, April 27
Heroes in Recovery 6K, Ft. Lauderdale, FL, April 27
Drake Relays Half-Marathon and 8K, Des Moines, IA, April 27
Divas Half Marathon at North Myrtle Beach, Myrtle Beach, SC, April 28
Eugene Marathon, Eugene, OR, April 28
XTERRA Claw Trail Run, Lithia, FL, April 28
XTERRA Malibu Creek Xduro, Malibu, CA, April 28
Challenge Happiness 5K, St. Paul, MN, April 28
Big Sur International Marathon, Carmel, CA, April 28
Find the full Running USA events calendar here.




Running USA Announces ChronoTrack as Official Partner

COLORADO SPRINGS, Colo. - (April 24, 2013) - Running USA, the national industry non-profit organization, has announced that ChronoTrack has signed a three-year agreement to be an "Official Partner of Running USA". In addition, the timing leader will also be the Presenting Sponsor of the Tech Tent at Running USA 2014: The Industry Conference in San Diego this coming February.

"We welcome and thank ChronoTrack as the Official Partner of Running USA, and they also return as Presenting Sponsor of the leading-edge Tech Tent," said Susan Weeks, Running USA CEO. "ChronoTrack's support enables Running USA to further advance the growth and success of the running industry as well as to present the best conference in our sport."



Read the rest of the story at RunningUSA.org



New Balance Makes $1 Million Donation to The One Fund Boston

BOSTON - New Balance Athletic Shoe Inc. has announced a $1 million donation to The One Fund Boston to aid those most affected by the tragic events that occurred at the Boston Marathon. With this donation New Balance's contribution is in support of the innocent victims of this tragedy, first responders and to its hometown.

The One Fund Boston was established by Mayor Thomas M. Menino and Governor Deval Patrick, in response to the events at the Boston Marathon in order to swiftly support those directly impacted. New Balance, which recently announced the construction of a new headquarters in Boston, will continue its more than century long connection to the city continuing to take pride in its history of supporting Boston, its residents, athletes and visitors.


Read the rest of the story at RunningUSA.org



Big Sur International Marathon Kicks Off Weekend of Events, Honoring Boston

CARMEL, Calif. - The 2013 Big Sur International Marathon kicks off this weekend with a two day Health & Fitness Expo, a 3,500-participant JUST RUN 3K kids fun run, and the iconic marathon along California's scenic Highway One. Nearly 9,000 runners and walkers are registered to participate in six different distance events - marathon, relay, 21, 10.6 and 9 miles and a 5K - on Sunday morning, April 28.

Since 2010, the Big Sur Marathon has welcomed a special category of runners within its marathon - those who take the challenge of competing in the historic Boston Marathon followed directly by the scenic Big Sur Marathon, either six or 13 days later. This year's Boston 2 Big Sur (or B2B) Challenge has taken on even greater significance, as the race truly unites runners between the two coasts.



Four hundred runners signed up for the challenge that sold out several months ago. Even though many weren't able to finish last Monday's Boston Marathon, they will still receive a B2B finisher's medallion, finisher's jacket and will gain admittance into the B2B tent following this week's race, Sunday, April 28. This decision was welcomed by dozens of runners.



Read the rest of the story at RunningUSA.org



Saucony Introduces #BostonStrong Lace Medallion for The One Fund Boston

LEXINGTON, Mass. - In an effort to inspire runners to honor and support the people most affected by the tragic events that occurred in Boston on April 15, Saucony has created the #BostonStrong Lace Medallion to be offered as a fundraiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.



Runners can obtain the #BostonStrong Lace Medallion for five dollars per pair. For every pair of medallions purchased, Saucony will donate 100% of sales to The One Fund Boston, established by Massachusetts Governor Deval Patrick and Boston Mayor Thomas M. Menino to help the victims of the Boston Marathon bombings.



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In case you missed it on RunningUSA.org







2013 State of the Sport - Part I: "Core Runner" Profiles
COLORADO SPRINGS, Colo. - (April 21, 2013) - The 2013 National Runner Survey is a comprehensive study conducted every two years by Running USA. This survey is the fourth one conducted by Running USA. The National Runner Survey assesses the demographics, lifestyle, attitudes, habits and product preferences of the running population nationwide. Results from the National Runner Survey reflect "core runners", that is, active adult participants who tend to enter running events and train year-round.


Today's core runners are highly educated with 84.4% having earned a college diploma (overall U.S. adults = 30.4%) and affluent with 73.3% reporting a household income of more than $75,000 (U.S. median household income = $52,700). Core runners are active participants who train year-round and report running / jogging an average of 208 days and logging nearly 1,165 miles per year. These runners are motivated to run in order to stay in shape (77.3%), stay healthy (76.1%), relieve stress (61.9%) and have fun (61.7%).



The National Runner Survey is distributed electronically to running event participants, running club members, specialty running shoe store visitors, subscribers to running publications and those who frequent the online running community. Running USA worked closely with more than 60 organizations to help distribute the online survey to various constituency groups between the months of August through December of 2012. A total of 30,425 runners nationwide (56.4% female, 43.6% male) responded to the survey with an 81% rate of completion. Select results from the 2013 study are presented below.


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