WICHITA, Kan. - December 1, 2016 - Running USA, the national non-profit trade organization for running events and businesses, announced today the debut of the
2016 Race Director Survey.
The 2016 Race Director Survey, Running USA's latest industry-leading research report, captures the thoughts, feedback and details of race directors, providing the running industry a comprehensive look at the trends and challenges of those putting on road race events.
Key areas covered in the 2016 Race Director Survey, include:
- Event and Race Director Revenue
- How Race Revenue is Generated
- Average Event Expenses
- Race Participant Experiences
- Allocation of Marketing Expenditures
- Effectiveness of Marketing Channels
- Event Successes and Challenges
- and much more
"We frequently have discussions with race directors and those leading race organizations about the details of the profession," says Running USA CEO Rich Harshbarger. "We listened and are pleased to release one of the most detailed and overarching race director research reports the industry has seen."
For race directors, the latest industry-leading research offers key insights on ways to improve your event budget, how much race directors get paid, top industry trends and more, while offering race directors a resource to leverage better partnerships with vendors and fine-tune marketing and budgetary efforts.
Running industry vendors can best use the 2016 Race Director Survey to understand both the challenges and opportunities of race directors, while getting a glimpse of the budgets race directors work with.
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