Background

Summary

Proven success delivering measurable results in sales, marketing and partnerships with Fortune 500 companies. Aligned brands with complimentary partners in sports, technology, broadcast, and naming rights. Focus on revenue generation, marketing, and sponsorship. Specialties: Strategic Alliances, eCommerce, Professional Sports, Luxury Goods, and Athlete/Celebrity Endorsements

Experience

Principal WW Business Development

Amazon
– Present (1 year 7 months)Greater Seattle Area
Responsible for driving worldwide strategic 3rd party partnerships for Amazon Kindle apps and devices advancing the distribution and activation of Amazon apps and content
• Focused on partnerships with consumer facing brands in the media, sports, financial service and travel verticals
• Successfully sourced, negotiated, executed and delivered partnerships with American Express, YUM Brands, HomeAway, and various media companies/publishers (among others)
• Range of deployments from simple co-marketing to deeper API integration including partner apps
• Oversee acquisition, loyalty, and cross-sell/up-sell efforts as a principal leader of profitable revenue growth driven by increasing customer count, revenue and LTV
Tao of Sports: Ep. 592 - Eric Mastalir (Jan. 11, 2016)
Tao of Sports: Ep. 592 - Eric Mastalir (Jan. 11, 2016)
Edit

Principal

Sports Marketing Consultant
– (1 year)Greater Seattle Area
Consulted with high-profile e-commerce and CPG companies on sports marketing and sponsorship marketing strategies.

Chief Commercial Officer

Seattle Seahawks and Sounders FC
– (11 months)Seattle, Washington
Oversaw corporate partner acquisition, naming rights, media rights, suites and other revenue responsibility. Ran service teams for both sponsorship and suites. Responsible for strategy ensuring the integrated commercial success of the Seahawks and Sounders. Assisted in revenue development opportunities for Portland Trail Blazers. Staff of 20 and $60MM in revenue responsibility.
Eric Mastalir Named Chief Commercial Officer
Eric Mastalir Named Chief Commercial Officer
Edit

Vice President of Corporate Partnerships

San Jose Sharks
– (4 years 9 months)San Jose, CA
Oversaw Corporate Sponsorship Sales and Service, Suites Sales and Service, and Game Presentation for the properties we owned or operate such as the San Jose Sharks, HP Pavilion at San Jose, SAP Open Tennis Tournament and other sports/entertainment properties.
(Open)1 recommendation
  • Marc Reeves
    Marc Reeves
    Sr. Director, Membership Services at Nike
    I have known Eric for almost 10 years, and he one of the smartest, savviest and most authentic business development executives that I have ever worked with. Eric takes the time and effort to understand the business objectives behind a marketing...View

VP Strategic Alliances

Sacramento Kings
– (2 years 8 months)
Corporate Sponsorship Sales for the NBA Sacramento Kings, WNBA Sacramento Monarchs, and the ARCO Arena.
(Open)2 recommendations
  • Mark Stone
    Mark Stone
    Regional Vice President Spectra Food Services and Hospitality
    I'm pleased to recommend Eric. During his tenure At MS&E he demonstrated exemplary committment to the organizational values....View
  • Dave Reinhart
    Dave Reinhart
    Dave Reinhart, Senior Vice President - Sports Group International Executive Search 413.297.6555
    As a recruiter I interact with hundreds of candidates every month. Eric is in that rare category of someone who can...View

Global Incentive Sales

RPMC
– (1 year 11 months)
Responsible for new business development with emphasis on sales incentives and sports/entertainment business-to-business and consumer promotions. Focus on leveraging sponsorship assets across multiple platforms.

Business Development

SportsMark Management Group
– (2 years 1 month)
Responsible for developing and closing business with new accounts and expanding depth of event marketing and consumer promotions for leading companies around The Olympics, World Cup, Super Bowl and other events.
(Open)1 recommendation
  • Nickolai Mathison
    Nickolai Mathison
    General Manager / VP Sales & Marketing at Sonoma Promotional Solutions
    Eric is a dilligent, creative passionate marketer that is willing to explore myriad paths to achieve success. A tenacious ally, Eric is someone that you welcome to your team, he seems to raise the performance level of everyone he works with.View

Sales, Marketing, and Business Development for Multiple Fashion/Footwear/Apparel/Cosmetic Companies

SEPHORA, Gloss.com, Revo Sunglasses, adidas America
– (10 years 7 months)San Francisco Bay Area
Marketing, Corporate Development, Business Development and Sales
(Open)1 recommendation
  • Jeff Shardell
    Jeff Shardell
    Founder at Humble Brands
    Eric worked for me as a business development executive at a couple of companies, including Gloss.com. He was one of the brightest, most charismatic and most persuasive BD people I've worked with. I would highly recommend hiring him and would be...View

Additional Info

  • Interests

  • Personal Details

    BirthdayJanuary 11

  • Advice for Contacting Eric

    Please be clear about your business purpose for connecting.

    • Honors & Awards

    • NCAA “All-American” in Track
    • 2:38 marathon debut
    • Sub-four minute miler and former national record holder in high-school 3000m

    Recommendations

    1. Vice President of Corporate Partnerships

      San Jose Sharks

      Marc Reeves
      Marc Reeves
      Sr. Director, Membership Services at Nike
      I have known Eric for almost 10 years, and he one of the smartest, savviest and most authentic business development executives that I have ever worked with. Eric takes the time and effort to understand the business objectives behind a marketing program, and as a result creates programs designed to deliver results. His keen understanding of the sponsorship industry makes...more
      September 8, 2009, Marc was with another company when working with Eric at San Jose Sharks

    2. VP Strategic Alliances

      Sacramento Kings

      Mark Stone
      Mark Stone
      Regional Vice President Spectra Food Services and Hospitality
      I'm pleased to recommend Eric. During his tenure At MS&E he demonstrated exemplary committment to the organizational values. He effectively represented the company brand. His efforts were directly responsible for growing the partnership business. He understood the effect his decisions would have on other departments and proactively communicated with those potentially...more
      June 17, 2009, Mark worked with Eric at Sacramento Kings
      Dave Reinhart
      Dave Reinhart
      Dave Reinhart, Senior Vice President - Sports Group International Executive Search 413.297.6555
      As a recruiter I interact with hundreds of candidates every month. Eric is in that rare category of someone who can resonate and connect quickly with people, first over the phone which is so important, but then continue that connection in person......an important attribute in any business relationship, but especially so in Sales and Business Development.
      He is sincere,...more
      April 6, 2008, Dave was with another company when working with Eric at Sacramento Kings

    3. Business Development

      SportsMark Management Group

      Nickolai Mathison
      Nickolai Mathison
      General Manager / VP Sales & Marketing at Sonoma Promotional Solutions
      Eric is a dilligent, creative passionate marketer that is willing to explore myriad paths to achieve success. A tenacious ally, Eric is someone that you welcome to your team, he seems to raise the performance level of everyone he works with.
      March 5, 2008, Nickolai managed Eric at SportsMark Management Group

    4. Sales, Marketing, and Business Development for Multiple Fashion/Footwear/Apparel/Cosmetic Companies

      SEPHORA, Gloss.com, Revo Sunglasses, adidas America

      Jeff Shardell
      Jeff Shardell
      Founder at Humble Brands
      Eric worked for me as a business development executive at a couple of companies, including Gloss.com. He was one of the brightest, most charismatic and most persuasive BD people I've worked with. I would highly recommend hiring him and would be open to speakign with potential future employers directly.
      November 13, 2007, Jeff managed Eric at SEPHORA, Gloss.com, Revo Sunglasses, adidas America
    1. Marc Reeves
      Marc Reeves
      Vice President
      Marc is a consumate professional and all around superstar. His JD/MBA education combined with his work and life experiences make him a person who can play any position on the field. Over the years, he has sourced new client opportunities for me, provided contacts, and shared industry experience which I have found invaluable. As importantly, Marc is someone who you can...more
      September 8, 2009, Eric was with another company when working with Marc at IMG
    2. Erin Coull
      Erin Coull
      Producer
      I have known Erin for ten years. She is very bright and has excellent communication skills. One of Erin's strength is her ability to define and prioritize multiple tasks. Her sense of humor and candid feedback kept the team on schedule and enjoying the collaborative process. Her top qualities are being results-driven, personable, and operating with high integrity.
      September 4, 2008, Eric managed Erin indirectly at Gloss.com
    See More
    See Less

    Connections

    • Don FrankenDon Franken
      Race Director at Big Game 10K
    • Al BaetaAl Baeta
      Time Savings Analysis
    • David BaylissDavid Bayliss
      Business Development at W.L. Butler Construction, Inc.
    • David FrankDavid Frank
      Teacher/Coach at Central Catholic High School
    • Michael StemberMichael Stember
      Managing Partner at Pacific Edison
    • Larry EderLarry Eder
      Editor at RunBlogRun.com
    • Scott AbbottScott Abbott
      Sport Marketing
    • Hazel ClarkHazel Clark
      3 X United States Olympian, Television Personality, Motivational Speaker, Health and Wellness Ambassador
    • Robyn BerryRobyn Berry
      Recruiting Manager / Lead Analyst at The Croner Company
    • Dena EvansDena Evans
      Soccer mom with a serious running coaching habit