Wednesday, July 02, 2014

Running USA wire







Issue 51-07-14 July 2, 2014




Upcoming Events

Harvard Pilgrim Finish at the 50, Foxborough, MA, July 3
Firecracker 5000, Seattle, WA, July 3
4th of July - Free to Run 4 Miles, St. Paul, MN, July 4
Red, White and Boom! TC Half-Marathon, Minneapolis, MN, July 4
Surf City Run, Huntington Beach, CA, July 4
AJC Peachtree Road Race, Atlanta, GA, July 4
Liberty Run, Denver, CO, July 4
Liberty Dash, Lone Tree, CO, July 4
Firecracker 6, Indianapolis, IN, July 4
Hilton Head Firecracker Run, Hilton Head Island, SC, July 4
Firecracker Run, East Moline, IL, July 4
NYCRUNS Firecracker 5K & 10K, New York, NY, July 4
Hunter Vision Watermelon 5k, Winter Park, FL, July 4
Find the full Running USA events calendar here.


Runner's World Announces Partnership with Spartan Race


EMMAUS, Pa. - (June 30, 2014) -- Runner's World, the largest and most influential media brand in the running space, has signed a partnership with Spartan Race™, the global leader in obstacle racing since 2005, that includes custom digital content, racer-focused benefits, training plans and event activations.


The collaboration between these two premier fitness brands kicked off in the July issue of Runner's World magazine, which reaches over three million people monthly in print. Highlights of Runner's World's involvement in Spartan Race events include: Customized Spartan Race training plans designed by
Runner's World experts as well as exclusive stories and videos to be available only on Spartan.com; Runner's World content on Spartan.com; and a Runner's World presence at select Spartan Race events.



"Non-traditional running events such as the Reebok Spartan Race have really taken off in the last five years," said Runner's World Publisher Molly O'Keefe. "Our core mission is to welcome and engage all runners, and this new partnership with Spartan Race allows us to continue on that path with obstacle racers. The growth of Spartan Race into a global brand underscores their ability to create and deliver a first-class experience, showcasing the social and physical benefits of running and ultimately attracting new runners to our sport."


Read the rest of the story on RunningUSA.org




EQT Pittsburgh 10 Miler 2014 Announces $15,500 Prize Purse


PITTSBURGH, Pa. - The EQT Pittsburgh 10 Miler returns on Sunday, November 9 with a guaranteed prize purse of $15,500, including new American-only bonuses totaling $5000 as part of the inaugural American Development Program. Each race champion of this second annual fall event will take home $2500, while the top four U.S. men and women finishers will be eligible for additional bonus money.


"The inaugural EQT Pittsburgh 10 Miler was a huge success, and we expect our second edition to be even bigger and better," said Patrice Matamoros, EQT Pittsburgh 10 Miler race director. "The increased, guaranteed prize purse should also draw a deep elite field, particularly top American distance runners."

Last year's inaugural event, with nearly 4,000 finishers, was won by Kenyans Elijah Muturi Karanja and Sarah Kiptoo in 46:50 and 53:56, respectively, and top Americans were
Fernando Cabada (47:32, 5th overall)
and Lindsey Scherf
(55:55, 4th overall).

Fernando Cabada (Buchanan HS, Clovis 2000; Arkansas 2003; Virginia Intermont 2006)

Read the rest of the story on RunningUSA.org

Boston Marathon Posts Record Non-Profit Fundraising Numbers


BOSTON - Participants running on behalf of non-profit organizations raised $38.4 million for charity this year in the 118th running of the Boston Marathon. The 2014 figure is a record amount and nearly doubles the $20 million raised in 2013.


In this year's race on April 21st, with an expanded field size of 36,000 registered runners, more than 300 organizations received donations in support of their missions. The majority of the fundraising runners gained entry through the Boston Athletic Association's Official Charity Program and John Hancock's Marathon Non-Profit Program, which provide non-profits with guaranteed entry numbers ("bibs") that enable funds to be raised for their organizations.



In addition, many qualified runners, along with deferred runners who did not finish the 2013 Marathon, contributed by raising money for charity. The B.A.A. also made special allocations to the One Fund Boston, the Martin W. Richard Charitable Foundation, local hospitals, and many other organizations and individuals who were touched by the bombing at last year's race.





Read the rest of the story on RunningUSA.org




Jim Jenness Awarded Richard M. Daley and Maggie Daley Award
CHICAGO - The Bank of America Chicago Marathon has recognized veteran business leader Jim Jenness as the fourth annual recipient of the Richard M. Daley and Maggie Daley Award.


The award was established in 2010 to honor the Bank of America Chicago Marathon participant who raised the most funds for charity through the annual world-class event. As a member of the
Mercy Home Heroes team, Jenness raised more than $81,000 for the local nonprofit, which provides children and families in need with critical programs and support.


At the 2013 Bank of America Chicago Marathon, the fundraising efforts of marathon runners contributed to a total of more than $15 million raised for the benefit of 140 charities. Since the Bank of America Chicago Marathon charity program was officially established in 2002, participants have raised more than $115 million for local, national and global causes.


Read the rest of the story on RunningUSA.org



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In case you missed it on RunningUSA.org







MarathonFoto Expands Sponsored Photo Services


Tuesday, July 1 marked the beginning of the global roll-out of the most experienced and sophisticated program for delivering free images to endurance race participants. Based on significant positive feedback for its Sponsored Image Services program, MarathonFoto is expanding these services globally. MarathonFoto's approach is unique in the ability for participants to purchase additional products on its website while receiving access to free images.







MarathonFoto pioneered its Sponsored Image Services over six years ago and has provided free images for its event clients at the Boston Marathon, the Marine Corps Marathon, the Rock 'n' Roll Marathon series and numerous other events.


Tracy Sundlun, Senior Vice President of Competitor Group Inc. and one of the founders of the Rock 'n' Roll Marathon series stated, "MarathonFoto is hands down the best participant photo company in the world. Their images and services are the best in the market and their ability to meet the diverse needs and creative aspirations of both our sponsors and participants is unsurpassed. They are truly great partners and add so much to our events and our participants' experiences."


MarathonFoto uses a variety of image delivery methods based on the specific needs of each event and sponsor. This proven program delivers brand awareness, consumer activation and event growth. Partners in the MarathonFoto Sponsored Image Services have included Adidas, Boeing, Energizer Batteries, Microsoft, Land Rover and Tata Consultancy Services.

Bruce Franke, President of MarathonFoto concluded, "What makes our program so powerful is the flexibility we've developed. While continuing to offer the retail services our events and participants have grown to expect, we are expanding our Sponsored Images Services. We deliver the highest quality and greatest quantity of images to participants while using numerous delivery methods to accommodate the needs of each event and their sponsors."


Watch a video about the expansion on RunningUSA.org







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