Special Edition: Running USA wire 13-02-13

Issue 13-02-13 February 13, 2013


Upcoming Events
Run Around the Pines 5K, Winter Park, FL, Feb. 16
Bay Breeze Half-Marathon, 10K, 5K, San Leandro, CA, Feb. 16
Snowman Stampede 5M/10M, Littleton, CO, Feb. 16
Daytona Beach Half-Marathon, Daytona Beach, FL, Feb. 17
LIVESTRONG® Austin Marathon & Half-Marathon, Austin, TX, Feb. 17
Rock 'n' Roll Pasadena Half-Marathon, Pasadena, CA, Feb. 17
Publix Ft. Lauderdale A1A Marathon & Half-Marathon
Ft. Lauderdale, FL, Feb. 17
The IMS Arizona Marathon, Half-Marathon, Relay, 5K

Glendale, AZ, Feb. 17
26.2 with Donna, Jacksonville Beach, FL, Feb. 17
Running USA 2013: The Industry Conference: A Bold Past, A Bright Future, Savannah, GA, February 24-26
For more upcoming events for 2013, visit the Running USA Website event calendar.




Running USA 2013 Draws Outstanding Speakers for 10th Edition



COLORADO SPRINGS, Colo. - (February 13, 2013) - Running USA 2013: The 10th Industry Conference, set for February 24-26 at the Hyatt Regency Savannah, Georgia, will be a special event. At the annual signature conference, more than 450 attendees will network, participate in Idea Labs, share best practices and be engaged by dynamic speakers.


"We have a terrific line-up of featured speakers for our expected record number of attendees at Running USA 2013," said Susan Weeks, Running USA CEO. "Our speakers' experiences and love of the sport will shine, entertain and educate during their presentations."



RUNNING USA 2013: FEATURED SPEAKERS
Monday, February 25, 2013
8:15am - 10:00am
Panelists Sharon Barbano (Saucony), David Willey (Runner's World) and Tracy Russell (Atlanta Track Club) will discuss state of the industry from their perspectives.
10:15am - 11:30am
Dustin Jacobsen, Flat Square Technology Group, will speak on Social Media and Emerging Technologies: How They Are Impacting the Running Industry.

Tuesday, February 26, 2013
10:00am - 11:00am
Tanner Bell, Ragnar Relays Co-Founder, will present Branding Fitness: Bringing Back the Gut.
11:00am - 12:00pm
Travis Snyder, The Color Run Founder, will Capture the Crowd: How to grow a big participant base, fast.



Find more event highlights at RunningUSA.org
USATF launches .US National Road Racing Championships



NEW YORK - In its biggest single-event sponsorship in more than a decade, USA Track & Field on Wednesday announced that it will launch the .US National Road Racing Championships in the fall of 2013. The announcement marks the beginning of a three-year partnership between USATF and Neustar, the administrator of the .US top-level domain, to initiate and grow a national-championship, mass-participation road race.

The 12-kilometer (12 km) event will be a season-capping race to the USA Running Circuit (USARC), a series of races that annually provides nearly $1 million in prize money to American runners. The .US National Road Racing Championships alone will provide a combined $100,000 prize purse for men and women.

The .US domain name is the official country code for the United States.


Read the rest of the story at RunningUSA.org
Deena Kastor to Headline Kaiser Permanente Rock 'n' Roll Pasadena Half




PASADENA, Calif. - One of American distance running's biggest stars, Deena Kastor, will compete in her first race as a masters runner Sunday morning, February 17 at the Kaiser Permanente Rock 'n' Roll Pasadena Half Marathon benefiting CureMito!. The Olympic Bronze Medalist will turn 40 on Thursday and then race Pasadena three days later in preparation for the ASICS L.A. Marathon in March.


"I am really thrilled to be a part of this year's Kaiser Permanente Rock 'n' Roll Pasadena," said Kastor (above, image courtesy ASICS), who recently finished third in the women's open race at the 2013 U.S. Cross Country Championships in St. Louis. "The city offers all my greatest passions from running, great dining, shopping and of course, Rock 'n' Roll. Just one month prior to the Asics L.A. Marathon, this is a perfect race to test my fitness. I look forward to a fast race and plenty of people to celebrate with at the finish line."


Read the rest of the story at RunningUSA.org

The Color Run Becomes Nation's Largest 5K Series

The Color Run™, a unique paint race founded by Travis Snyder, has become the single largest 5K event series in the nation. Organizers expect to host one million participants at events across the country in 2013.


Snyder will share his expertise at the upcoming Running USA 2013: The 10th Industry Conference, to be held in Savannah, Georgia from Feb. 24 to 26. Snyder's session with conference participants will be titled: "Capture the Crowd: How to grow a big participant base, fast." Register for the event here.



The Color Run has exploded since their debut event in January of 2012 and was recently featured on ESPN's SportsCenter. The paint event will grow from over 50 events and 600,000 participants in 2012, to over 100 events and a projected one million participants in 2013.





Read the rest of the story at RunningUSA.org


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In case you missed it on RunningUSA.org






ASICS Becomes Title Sponsor of LA Marathon



LOS ANGELES - ASICS is the new title sponsor of the LA Marathon. Through 2015, the company will lend its name and support to the city's premier running event, now called the ASICS LA Marathon, which is growing in prominence nationally and internationally thanks to the world class and iconic Stadium to the Sea course.




Los Angeles is the first U.S. marathon where ASICS holds a title sponsorship. Already, ASICS is title sponsor of the Stockholm Marathon and is affiliated with several of the world's top marathons, including New York, Paris, and Tokyo. The company first partnered with the LA Marathon for the 2012 race as a product category sponsor, and quickly recognized the growing importance and value of the Los Angeles race locally, nationally and globally.


As title sponsor of the March 17 race, ASICS will create official ASICS LA Marathon merchandise to be sold at local retail stores as well as the Marathon Expo on March 15-16 at the Los Angeles Convention Center. Also, as part of the title sponsorship, ASICS will be integrated into the LA Marathon with a new LA Marathon event brand logo incorporated throughout the LA Marathon advertising and marketing campaign, all event collateral, as well as integration year round through LA MARATHON LLC properties.



Read the full story at RunningUSA.org





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