Sunday, October 09, 2016

Running USA

Running USA Weekend Briefing
If you have an article or news to share for our Weekend Briefing, please contact Scott Bush, Running USA Director of Communications, at:

Running USA Weekend Briefing
Take the Race Director Survey
Our latest research initiative, the 2016 Race Director Survey, is here! The 8-10 minute survey takes a a comprehensive look at running event organizations, capturing the thoughts, feedback and opinions of race directors - Take the Survey
Spotlight on the Sport: SweatWorks - SweatWorks CEO and Founder Mohammed Iqbal sees the endurance industry as lagging far behind in today's app-driven consumer economy - Read More (Running USA)

Why an IT Services Firm Sponsors the New York City Marathon - In 2013, TCS signed an eight-year deal to be the title sponsor of the New York City Marathon, but why? - Read More (CIO)

Kukimbe Launches First Mobile App Connecting Runners with Races - Kukimbe, the first comprehensive mobile application that puts races at a runner's fingertips, uses geo-location technology to connect runners with races of all types - Read More (Running USA)

Three Years After Boston Bombings, Marathons Still Hold Their Breath -
Perhaps no sporting event in the world is harder to safeguard from terrorism than a giant footrace in a big city - Read More (USA Today)

Baltimore Running Festival Embraces the Connected Athlete with Motigo - The Motigo app will help Baltimore Running Festival participants to have a very special race day, thanks to a mix of personalized and entertaining audio messages which will automatically play throughout the run - Read More (Running USA)

What Happens to Our Brains When We Exercise - A personal look at how exercise makes our brains more active, healthier and happier - Read More (Fast Company)

Around Here, Runners Make the Best Employees - A blog post from Running Awards and Apparel - From the company CEO to our newly hired Customer Service Representative, we have employees who consider themselves runners, who just so happen to work - Read More (Running USA)

How Women Closed the Twin Cities Marathon Gender Gap - To mark the 35th anniversary of the Twin Cities Marathon, the Star Tribune looked at who's been running and how they've been doing - Read More (Star Tribune)

imATHLETE Partners with BibRave, Brings Free Marketing Resource to Events - Leveraging their extensive national network of running ambassadors, BibRave helps events reach more runners via peer-to-peer and word-of-mouth promotion - Read More (Running USA)

Study Offers Insights Into What Motivates the Millennial Runner - In the second part of a study of Millennial runners, Running USA delved deeper into what motivates this generation of younger runners - Read More (The Salem News)

Red Frog Events Commits One Percent of Profit to St. Jude Children's Research Hospital - The company has raised more than $13.5 million toward a $25-million commitment made to the hospital in 2013 - Read More (Running USA)
2017 Running USA Industry Conference
Register for the 2017 Running USA Industry Conference - Learn from industry-leading experts on best practices, new trends, ways to grow your event and much more - Event Details (Running USA)
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