Sunday, February 05, 2017


Running USA Weekend Briefing
If you have an article or news to share for our Weekend Briefing, please contact Scott Bush, Running USA Director of Communications, at:
2017 Running USA Industry Conference
The World's Premier Running Conference - Learn how to put on the best race in your area from leaders in the sport, network with fellow race directors and running industry veterans, run through The Animal Kingdom and enjoy a little Florida sunshine at the 2017 Running USA Industry Conference - Register Today (Running USA)
The Five Habits of Highly Effective Race Directors - Running USA member RaceRaves breaks down five key habits race directors need in order to put on the most successful and engaging races - Part 1 - Part 2 - Part 3 - Part 4 - Part 5 (Running USA)

Atlanta Track Club and Boston Athletic Association Put Friendly Wager on Super Bowl LI - Depending on the winner of Super Bowl LI, members of Atlanta Track Club or the B.A.A. will have to pose with the winning team's jersey on a run around their city and post the photo on social media - Read More (Running USA)

A Runner's City: How the World's Biggest Marathon Took Shape - A great look at the leaders of the New York Road Runners, each of which have had a hand in growing the NYC Marathon into one of the premier sporting events in the world - Read More (NYTimes)

CITGO Named Official Fuel Sponsor of the Boston Marathon - Since 1965, CITGO has had an iconic presence along the Boston Marathon race route, with the signature CITGO sign in Kenmore Square letting runners know they are one mile from the finish of the Boston Marathon - Read More (Running USA)

Kukimbe Launches Improved Website - Through the new website, event organizers also have the option to customize their race imagery and branding within the app - Read More (Running USA)

BibRave to Amplify Rock 'n' Roll Marathon Series - The Rock 'n' Blog and BibRave Pro programs will continue to operate independently, but both will be managed by the BibRave team and used to drive more brand awareness - Read More (Running USA)

Run. Eat a Doughnut. Run. - The Krispy Kreme Challenge started in 2004, as a dare among 10 college students: Run from the Memorial Bell Tower at North Carolina State University in Raleigh to the Krispy Kreme across town, eat a dozen doughnuts, then run back to campus - Read More (New York Times)

Krispy Kreme Challenge Finishers Eat 12 Doughnuts, Run 8K - One hour to run 8K and consume 2,400 calories in the form of 12 doughnuts - introducing the Krispy Kreme Challenge - Read More (Canadian Running)

The Fearsome Appeal of the Obstacle Course - Obstacle course racing, or OCR, is a $500 million business, with the number of races increasing by 2,300 from 2014 to 2015, according to Running USA - Read More (Herald-Tribune)
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