Saturday, June 18, 2016

running usa


Have feedback to share on our new Weekend Briefing email? Please contact Scott Bush, Running USA Director of Communications, at: scott@runningusa.org
Running USA Weekend Briefing
It was a good week of running industry news, but first...

Question of the Week?

How many runners finished a race last year on the Fourth of July?

A) 191,700, B) 292,700 or C) 399,200

Running USA Weekend Briefing
The Woman Who Took on Nike with Running Shorts - An tremendous profile of our 2016 Women's Trailblazer award winner Sally Bergesen of Oiselle - Read More (Outside Magazine)

A Pleasant Surprise - Oiselle just released a wonderful piece on Sally Bergesen and how surprised she was to win our Women's Trailblazer award - Watch More (Oiselle)

The Life of an Elite Course Measurer - A group of highly obsessive, perfectionist-leaning individuals spend untold hours calculating and calibrating race routes - Read More (Runner's World)

A Guide to Facebook Ads for Races (Part I) - A breakdown of how to effectively use Facebook ads to grow your race numbers - Read More (imATHLETE)

Vendor Spotlight: Heatsheets - In our latest Spotlight, we catch up with Stephanie Deigen of Heatsheets and dive deep into the company - Read More (Running USA)

Hot Chocolate Series Continues to Grow - The race series saw an 8% boost in registration and high engagement numbers - Read More (Endurance Sportswire)

A Profile of Women's Running in Canada - A good look at the rise of female runners north of the border - Read More (Winnipeg Free Press)

Amy Cragg Looks Toward Rio - The Portland-based runner won the Olympic Marathon Trials and now sets her focus on the Olympics - Read More (Runner's World)
Running USA News and Notes

The Next Evolution presented by Events.com - Join us in Denver, June 29-30, to learn where the sport is headed in technology, marketing, sponsorship and more - Register Today

2016 National Runner Survey - Surveying over 10,000 runners, our annual report presents the trends, habits and behaviors of core runners - Read More
Last Week's Question of the Week (6/11/16)

What U.S. road race had the most finishers (individual race) in June 2015?

Answer: The Bellin Run in Green Bay (WI) hosted 13,178 runners

See more of the largest races in 2015 on RunningUSA.org.
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