THE CONNING TOWER by Keith Conning

Tuesday, January 03, 2017

Best-Selling Author Dorie Clark Set to Help Race Directors Build Their Brands at the 2017 Running USA Industry Conference

Marketing Expert to Speak on the Importance of Leveraging a Personal Brand to Lead a Running Community

WICHITA, Kan. - Running USA is excited to announce celebrated writer and branding expert Dorie Clark as the Tuesday keynote at the 2017 Running USA Industry Conference powered by ACTIVE Network, held at Disney's Coronado Springs Resort, February 26-28.

Clark, a distinguished author and speaker, consults some of the world's leading organizations, including Google, Microsoft, the World Bank and the National Park Service. A New York City resident, who understands the value a road race can bring to a community, Clark will inspire attendees with her talk "Building Your Brand as a Leader," touching on the importance of harnessing one's personal brand to strengthen and grow a business, race and running community.

"We are extremely excited to have Dorie Clark speak at the 2017 Running USA Industry Conference," said Christine Bowen, Running USA Vice President of Programming and Operations. "Her knowledge of building a personal brand and using one's network to increase business is unrivaled and we are positive attendees will learn invaluable skills to put into practice and take their businesses to greater heights."

In addition to Clark's consulting and speaking, she is a best-selling author, including her most recent book Stand Out, which was ranked as the top leadership book by Inc. Magazine in 2015. Clark is a frequent contributor to TIME, the Harvard Business Review, Entrepreneur and other publications, while serving as an adjunct professor at Duke University's Fuqua School of Business.

To learn more about Clark, visit her website at www.dorieclark.com or read her tweets @DorieClark.

For more information on the Running USA Industry Conference, please visit: www.runningusa.org/running-usa-annual-conference

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit RunningUSA.org.