Friday, April 10, 2015

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Issue 17-04-15                                                           April 10, 2015

WICHITA, Kan. - April 7, 2015 - Running USA, the national non-profit trade organization for running events and associated businesses, is pleased to announce the creation of a new annual forum, The Next Evolution presented by Events.com, which takes place June 28-29 in Chicago.
The Next Evolution takes a look at important industry topics, with this year's focus on non-traditional races. The event, the first of its kind for this particular segment of the industry, includes a schedule focused on marketing, best practices, medical, traditional v. non-traditional events and round table programming, perfect for every type of race director.
 
Since 2009, non-traditional events, which includes mud, obstacle, color, foam, electric, zombie and other themed running events, have grown from participation numbers in the low six figures to a staggering 4 million finishers. The rapid growth in participation continues to see a younger, socially-driven and technology-focused base, creating what could arguably be labeled another running boom.
 
"There is much traditional road races can learn from these mostly un-timed, mud, obstacle and themed events," says
Running USA CEO Rich Harshbarger. "Running USA is proud to again bring leaders from both sides together to discuss this business evolution."  
 
 

BOSTON - The Boston Athletic Association (B.A.A.) announced today that several champions of the Boston Marathon® will return to participate in events surrounding the 119th Boston Marathon, to be held on  
Monday, April 20, 2015. Champions Lisa Rainsberger
(USA, 1985), Gelindo Bordin
(ITA, 1990), Joan Samuelson
(USA, 1979 and 1983), and
Amby Burfoot (USA, 1968) will join 30,000 entrants in this year's running of the world's oldest annual marathon. 

In addition, Morio Shigematsu (JPN, 1965),   Jaqueline Gareau
(CAN, 1980), Geoff Smith (GBR, 1984 and 1985),   Greg Meyer (USA, 1983), Lorraine Moller (NZL, 1984), and Rainsberger will all run the B.A.A. 5K on Saturday, April 18, to kick off Boston Marathon weekend with 10,000 other participants.
 
Each year, the B.A.A. invites several champions to celebrate the anniversary of significant victories. They will be feted at a Champions' Breakfast held in their honor on Sunday, April 19.
 

WASHINGTON, D.C. - With cherry blossoms expected to be at their peak this weekend for the race - the first time since 2007 - runners and spectators at the 201 5 Credit Union Cherry Blossom Ten Mile have a lot to look forward to, with several past champions returning this year in hop es of winning the race once again. Last year's men's champion, Stephen Sambu, will face off against fellow Kenyan Daniel Salel, the 2014 champion and runner-up to Sambu by less than a second last year. Three-time women's champion Lineth Chepkurui (2008, '09, '10) will be challenged by Kenyan compatriots Cynthia Jerotich, who comes into the race on a hot streak that includes a second place at last weekend's Crescent City Classic 10K in New Orleans, Mary Wacera, and Aliphine Tuliamek, who placed third here last year.
 
This year's edition of the Runner's Rite of Spring boasts the largest prize purse ever - $80,500, of which a total of $40,000 will be distributed in equal payments to the top ten men and women finishers. An additional $25,000 will be paid to the top ten American men and women. U.S. citizens will also be chasing a $10,000 bonus for breaking the American ten-mile road records; the bonus will be split if both men's and women's records of 46:13 and 52:12, respectively, are broken. The first two men to break 46 minutes and the first two women under 52 minutes will earn bonuses of $1,000 and $750 for the fastest and second fastest time.
 

CLAREMONT, Calif. - Spectrum Sports Management, the leading Southern California-based  sports management event production and sponsorship agency, announced that the company has been selected as the race management company to produce the  Susan G. Komen® Orange County Race for the Cure.
 
The Susan G. Komen Race for the Cure ® Series is the world's largest and most successful education and fundraising event for breast cancer ever created. Through events like the Komen Orange County Race for the Cure, Susan G. Komen Orange County has invested more than $35 million in breast health programs to help reach uninsured and underserved women in the community.   The Komen Orange County Race for the Cure is the 5 th largest event in the series produced in the U.S.
As the event production company for the 2015 race, Spectrum Sports Management will facilitate race management, course operations, organization of volunteers, parking and oversight of the expo.

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To request an interview with Running USA, contact RIch Harshbarger, Running USA CEO at rich@runningusa.org or  (313) 408-3655

For conference, education, and activation opportunities, contact Christine Bowen, Director of Programming, Education and Activation, at christine@runningusa.org or (858) 952-3269.

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