Running USA wire 58, July 11, 2012

Running USA wire 58, July 11, 2012
Running USA advances the growth and success of the running industry in America.


Partners: Active Network, Ashworth Awards, Competitor Group, Leslie Jordan, Inc. and MarathonFoto help make this wire possible.




In this edition:
Runner's World, runDisney Partner on 20th Walt Disney Marathon Event
2012 Rock 'n' Roll USA Marathon Event Generated More Than $18 Million for the DC Region
PRRO Circuit Bonus Resets after Daska Victory at AJC Peachtree Road Race
GO! St. Louis Halloween Adds 5K to 2012 Event

UPCOMING EVENTS

Join Running USA today and have your event listed here, as well as on www.RunningUSA.org


Decatur-Dekalb YMCA 4 Miler, Decatur, GA, July 14
Napa-to-Sonoma Wine Country Half Marathon, Sonoma, CA, July 15
Also GunBunFunRun 5K
Xsport Fitness Rock 'n' Roll Chicago 1/2 Marathon, IL, July 22
Burning River 100 Mile, Willoughby Hills, OH, July 28
USA 100 Mile Trail Championships
Challenge Cancer 5K, St. Paul, MN, July 28
Quad-City Times Bix 7, Davenport, IA, July 28
Paint Mines 6K Trail Race, Calhan, CO, July 28
Destination Health Race, Denver, CO, July 28
San Francisco Marathon, San Francisco, CA, July 29
Olympic Games, London, GBR, Aug 3-12
Track & Field Competition
15th TD Bank Beach to Beacon 10K, Cape Elizabeth, ME, August 4
Atlanta's Finest 5K, Atlanta, GA, August 4
Woodstock 5K, Anniston, AL, August 4
Salinas Valley Half-Marathon, Salinas, CA, August 4
Step Up for Cancer, Denver, CO, August 5
Central Coast Cancer Challenge 10K, San Luis Obispo, CA, Aug 5
Great Kilted Run 5K, Seattle, WA, August 5










Runner's World, runDisney Partner on 20th Walt Disney Marathon Event
Runner's World Challenge and VIP experience for Disney Marathon, Half Marathon and Goofy Challenge Jan. 12-13, 2013



NEW YORK & LAKE BUENA VISTA, Fla. - (July 9, 2012) - Imagine a weekend running through Disney theme parks, experiencing Disney entertainment and rewarded with a unique Disney medal, all while running side-by-side with Runner's World editors who helped train and encourage you along the way.



The 20th anniversary Walt Disney World Marathon, Half Marathon and Goofy's Race and a Half Challenge, which are part of Walt Disney World Marathon Weekend presented by Cigna, are the latest races to be designated Runner's World Challenge events. Participants will virtually train with Runner's World editors leading up to race weekend, and then on race weekend have the opportunity to enjoy an exclusive VIP race experience with Runner's World editors all hosted by runDisney at Walt Disney World Resort near Orlando, FL.



The weekend consists of the Half Marathon Jan. 12, 2013 and the Marathon Jan. 13. Those who choose to can run the Goofy's Race and a Half Challenge, where participants must complete the Half Marathon on Saturday, followed by the Marathon on Sunday to qualify for Goofy's Race and a Half Challenge medal.



More excitement awaits runners taking on the challenge of the Disney Marathon, which marks two decades of magical miles of Disney entertainment, one-of-a-kind medals and family memories. The 20th anniversary race will feature a new course routing through the Walt Disney World Speedway and Champion Stadium ballpark at the ESPN Wide World of Sports Complex; enhanced entertainment at Mile 20 to celebrate the 20th anniversary; a commemorative 20th anniversary Mickey Mouse medal and a new post-race party in Downtown Disney.



Those interested in signing up click on the Runner's World Challenge icon at www.rundisney.com for registration information or call (407) 939-7781.



"We've planned 2013 to be the biggest year ever for the Runner's World Challenge, and we're excited to be collaborating with a great new partner for this kick off in January at Walt Disney World for the 20th anniversary Disney Marathon Weekend," said David Willey Runner's World Editor-in-Chief and Rodale Inc. Active Living Group General Manager. "Our editors are already gearing up training plans, logging miles, and preparing for this unique event. As with all of the Runner's World Challenges, our readers can count on receiving expert advice and personal engagement with our editors while training for this special weekend."



"The opportunity for our runners to have personal access to some of the leading minds in the running industry through the Runner's World Challenge is going to be hugely beneficial to anyone running our half marathon and marathon that weekend,'' said Faron Kelley, Director of Sports Marketing and Communication at Walt Disney World. "With so many races taking place around the country, partnering with the running experts at Runner's World will further differentiate our Disney Marathon Weekend and noticeably enhance the overall race weekend experience for the thousands of runners who are expected to participate in our 20th anniversary event next year."



Challenge participants will have exclusive access to a Challenge-only website where they can ask questions that will be answered by Runner's World editors. They can also share their best tips on nutrition, injury prevention, health issues and other essential training topics as they get ready to run at Disney.



This exclusive package created for participants in this special Runner's World Challenge weekend at Walt Disney World includes:

Entry into the 20th Anniversary Walt Disney World Marathon, Half Marathon or Goofy's Race and a Half Challenge with preferred corral placement
Three night stay at Disney's Yacht or Beach Club Resort
Private packet pick-up and hospitality suite at the resort
Keepsake 20th Anniversary Walt Disney World Marathon Weekend gift
A Runner's World Challenge tech shirt
Course strategy session with the Runner's World experts and editors
Exclusive shakeout run with the Runner's World editors
Entry to the Pasta in the Park Party on Saturday night Jan. 12 at Epcot® with Runner's World VIPs & editors
Private transportation to and from the start and finish lines
Entry to the Race Retreat which includes pre and post race hot and cold beverages, dedicated stretching area, and private portalets & bag check, post-race buffet, massage and live results
Post-race celebration on Sunday night at the Cool Down at Downtown Disney
About runDisney
runDisney is a series of events providing runners unique opportunities to run various distances through Disney theme parks. Race participants earn Disney-themed medals, experience legendary Disney entertainment and guest service and ultimately celebrate their accomplishments with a Disney vacation. The original event in the series, the Walt Disney World Marathon Weekend presented by Cigna, takes place in January followed by the Disney Princess Half Marathon Weekend in February, The Twilight Zone Tower of Terror 10-Miler in September and the Disney Wine & Dine Half Marathon Weekend in November. Disneyland hosts the Tinker Bell Half Marathon Weekend in January and the Disneyland Half Marathon in September during Labor Day Weekend. More than 100,000 running enthusiasts participate in runDisney events each year.



For more information, visit runDisney.com and follow us on Facebook (runDisney) and Twitter @runDisney.



About Runner's World
The mission of Rodale's Runner's World, recognized as the worldwide authority on running information, is to inform, advise and motivate runners of all ages and abilities. Named to Adweek's Hot List in 2011 and 2010, Runner's World aims to help runners achieve their personal health, fitness and performance goals while inspiring them with vivid, memorable storytelling. Runner's World offers the award-winning Runner's World Challenge, allowing readers to interact with editors while training for races and run races with the magazine's staff, and the brand recently launched the Runner's World Half Marathon and Running Festival, to be held in Bethlehem, PA, Oct. 19-21 (www.RunnersworldHalf.com). Runner's World publishes 15 international editions: Australia / New Zealand, Belgium, Brazil, France, Germany, Italy, Mexico, The Netherlands, Philippines, Poland, South Africa, Spain, Sweden, United Kingdom and the United States.



For up-to-date running news, visit www.runnersworld.com, and get instant updates on Twitter (@runnersworld) and Facebook (Runner's World Magazine). Runner's World is also available as a mobile app on the iPhone and iPad.





2012 Rock 'n' Roll USA Marathon Event Generated More Than $18 Million for the DC Region
Including $11 Million in direct visitor spending with more than 50% of participants traveling from outside the District of Columbia



WASHINGTON, D.C. - (July 6, 2012) -The inaugural SunTrust Rock 'n' Roll USA Marathon & CareFirst Rock 'n' Roll USA Half Marathon this past March produced more than $18 million in total economic impact, including $11 million in direct visitor spending, according to a study conducted by the San Diego State University Sports MBA program.



"The overwhelming support of our local partners combined with all that our Nation's Capital has to offer visiting runners, helped make the our first Rock 'n' Roll Marathon event in Washington D.C. a tremendous success on every level," said Josh Furlow, Senior Vice-President of Competitor Group, owner and operator of the event. "With the strong partnership that exists between the marathon and the local community, this event has the potential to draw even more runners from around the world next year and will soon become one of the largest running events in the United States."



With more than 50% of participants traveling from outside the District of Columbia, the March 17th event resulted in 15,353 hotel room nights for the local tourism industry. The study also found that 34,507 marathon-related visitors traveled to the District from all 50 states and 34 countries throughout race weekend.



"The results of this study truly showcase many of the positive benefits that the Rock 'n' Roll race experience have made in our community," said Robert T. Sweeney, President of the Greater Washington Sports Alliance. "We look forward to continuing our partnership with Competitor Group and reaching new levels as this event continues to grow in our world class destination."



Formerly known as the National Marathon, the only marathon run entirely within the District of Columbia was acquired last year by San Diego-based Competitor Group and rebranded as part of the international Rock 'n' Roll Marathon Series. The event sold out more than two months in advance with 24,000 registered runners, and the positive economic impact was seen in a variety of areas and industries including:

$991,664 in taxes and other tourism-related fees collected by local governments.
19.48% of visitors stayed in the Maryland and Virginia suburbs in lieu of staying in the District of Columbia, resulting in an estimated direct economic impact of $2,119,707 outside the beltway.
An indirect and induced impact of $6.9M spread throughout the community, calculated using IMPLAN 3.0.
In addition to record numbers, 17 charities raised $700,000 through the event in 2012. Over the 15-year history of the Rock 'n' Roll Marathon Series, runners have raised more than $270 million for a variety of causes and non-profit organizations.



The 2013 SunTrust Rock 'n' Roll USA Marathon & CareFirst Rock 'n' Roll USA Half Marathon will take place on Saturday, March 16. For more information, visit: Competitor.com







PRRO Circuit Bonus Resets after Daska Victory at AJC Peachtree Road Race
Daska eligible to compete again for 2013 Circuit $10,000 bonus, along with Tilahun Regassa, after Boilermaker wins



Mamitu Daska of Ethiopia won the PRRO Race of Champions and collected the 2011-12 season-ending $10,000 PRRO Circuit Bonus at this year's AJC Peachtree Road Race 10K in Atlanta, GA on July 4. She then did a quick turnaround five days later to beat all other females at the Utica Boilermaker 15K, thereby becoming eligible to compete for next year's Circuit Bonus. Daska was joined by Boilermaker men's champion Tilahun Regassa, also of Ethiopia, in becoming the first two athletes eligible to compete for the 2012-13 PRRO Circuit Bonus.



Daska's victory at Peachtree was a narrow one, as she edged Kenyans Lineth Chepkurui and Risper Gesawba by a mere second. She had a somewhat easier time at the Boilermaker, where she finished 18 seconds ahead of Gesabwa.



"Daska has been on a tear all season long, so her victory at Peachtree wasn't a shock," said PRRO President Don Kardong. "But it was certainly impressive to see her win again in tough competition only five days later in Utica."



The only male runner in the Peachtree field eligible to compete for the Bonus, Sammy Kitwara, who earned eligibility to compete for the Bonus with a win at the World's Best 10K last February, finished 8th at Peachtree. Ridouane Harroufi, who earned eligibility with a victory at the 2011 Utica Boilermaker, had to withdraw from the Peachtree field after being involved in an auto accident. Peachtree's men's champion, Peter Cheruiyot Kirui of Kenya, was not eligible since he did not qualify with a win at any of the 2011-12 PRRO circuit events.



Under rules of the PRRO Circuit, an athlete who wins one of the first four PRRO Circuit events, and finishes first at the PRRO Championship at the AJC Peachtree Road Race, claims the PRRO Circuit Bonus. The Bonus is split if an eligible male and female both win the Championship at Peachtree. If no eligible athlete wins, then the Bonus grows by an additional $5000 for the following season. With Daska's win, the 2012-13 Circuit Bonus resets to $10,000.



The 2011-12 PRRO Circuit included the Boilermaker 15K in Utica, NY on July 10, 2011; the World's Best 10K in San Juan, Puerto Rico on February 26, 2012; the Credit Union Cherry Blossom Ten Mile in Washington, DC on April 1, 2012; the Lilac Bloomsday Run 12K in Spokane, WA on May 6, 2012; and the PRRO Championship at the AJC Peachtree Road Race on July 4, 2012.



The PRRO Circuit offers world-class competition for athletes of all nations in events shorter than the marathon distance. The circuit has shown its commitment to a drug-free sport by funding mandatory drug testing for elite athletes at all the PRRO Circuit events. The testing is carried out by the United States Anti-Doping Agency.

Visit www.prro.org for more information including the 2012-13 schedule.







GO! St. Louis Halloween Adds 5K to 2012 Event

10K prize purse; costume contest in several categories for October 14 fall festival



St. LOUIS - (July 10, 2012) - The GO! St. Louis Halloween 10K, 5K & Fun Run, features Missouri's largest 10K race and attracts many of the region's elite runners, along with thousands of runners and walkers of all ages and abilities, who dress in costume and compete for fun. On Sunday, October 14, more than 8,000 participants are expected to compete for fun, cash prizes and pumpkin pies. New in 2012 is the addition of a 5K race, which is capped at the first 2,000 registrants. The event also features a 1-Mile Fun Run that is popular with families.



The 10K offers prize money three deep ($500, $300 and $200) and the first three finishers in each age group receive a pumpkin pie as a special award.



A Halloween costume contest is held post-race and includes special prizes for the winners. Participants receive a long-sleeve shirt, finisher medal and lots of post-race treats. The course starts and finishes in downtown St. Louis and includes plenty of scary cool things, which add to the festive feel of the event.



As part of the festivities we will have a free costume contest for race participants only. A panel of judges will award prizes in the following categories: Most Original, Scariest, Funniest, Youth and Best of Show (comprised of the first place winners of all the categories). Prizes will be awarded for 1st, 2nd and 3rd in each category with the winners receiving gift certificates, gift baskets and tickets.



Visit www.gostlouis.org to register or for more information.





Contact Information


Ryan Lamppa, Running USA Media Director, ryan@runningusa.org, (805) 696-6232




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