Thursday, January 12, 2012

Running USA wire 4, January 12, 2012

Running USA advances the growth and success of the running industry in America.


Partners: The Active Network, Ashworth Awards, Competitor Group, Leslie Jordan, Inc. and MarathonFoto help make this wire possible.




In this edition:
More than 300 Set to Run in 2012 U.S. Olympic Team Trials - Marathon on Saturday
Idea Labs Offer Variety of Take Home Topics at Running USA 2012
ING New York City Marathon Returns to Live National TV in 2012
Portland Marathon's Event Director's College to Host Program in Charleston, South Carolina

UPCOMING EVENTS

Join Running USA today and have your event listed here, as well as on www.RunningUSA.org


U.S. Olympic Marathon Trials, Houston, TX, January 14
2012 London Olympic Games qualifier
Avalon Benefit 50 Mile Run, Avalon, CA, January 14
Running USA 2012: The Industry Conference, Houston, TX, Jan 15-17
"Passing the Torch: Running Toward the Future"
St. Pete Beach Classic Half-Marathon, St. Petersburg, FL, Jan 15
Louisiana Marathon & Half, Baton Rouge, LA, January 15
40th Chevron Houston Marathon, TX, January 15
Aramco Houston Half-Marathon & El Paso Corporation 5K
P.F. Chang's Rock 'n' Roll Arizona Marathon & 1/2, Phoenix, AZ, Jan 15
13.1 Los Angeles, CA, January 15
Maui Paradise Marathon, Kihei, Maui, HI, January 15
NYRR 5-Borough Series: Manhattan, NY, January 21
Seasons 52 Park Avenue 5.2K, Winter Park, FL, January 21
ATC Peachtree City 5K & 10K, Peachtree City, GA, January 21
Frosty's Frozen 5 & 10 Milers, Littleton, CO, January 21
Kids Marathon Mile at LEGOLAND, Carlsbad, CA, January 21
Polar Bear 5K, Denver, CO, January 22
Tri-City Medical Center Carlsbad Marathon & Half, CA, Jan 22
Rose Bowl Half-Marathon, Pasadena, CA, January 22
Maui Oceanfront Marathon, Wailea-Lahaina, HI, January 22

More than 300 Set to Run in 2012 U.S. Olympic Team Trials - Marathon on Saturday

In Houston, $500,000 at stake as men, women compete for first time at same venue; same day NBC 2-hour broadcast


HOUSTON - (January 10, 2012) - On Saturday, January 14, more than 300 of America's top distance runners will take to the streets of Houston in an historic edition of the U.S. Olympic Marathon Trials. For the first time, the men's and women's teams will be selected on the same day and on the same course.



"For two years, the Houston Marathon Committee has looked forward to Saturday almost as much as the athletes," said Houston Marathon Committee President Brant Kotch. "Our goal from the start has been to treat them like rock stars, and as they begin to arrive in the next few days both they and the city of Houston will quickly discover that we meant it. Hosting the Trials is a huge honor, and along with the 40th anniversary of the Houston Marathon on Sunday - as well as cheering for our Houston Texans in the playoffs - it will be a momentous sports weekend for the city."



Both the men's and women's Olympic Trials races will start and finish on Saturday morning in front of the George R. Brown Convention Center, with the men beginning at 8:00am and the women at 8:15am. The course begins with a 2.2-mile loop through the heart of downtown, after which the athletes will run three 8-mile loops on a spectator-friendly, flat course that is expected to result in fast times.



The top three finishers in each race, subject to the final approval of the U.S Olympic Committee's board of directors, will represent the United States at the 2012 Olympic Games in London, where the marathon will be run on a similar three-loop course.



Returning to compete in the 2012 Trials are five of the six reigning U.S. Olympians in the marathon: Ryan Hall, Dathan Ritzenhein, Deena Kastor, Magdalena Lewy Boulet and Blake Russell. They will be joined by 2004 marathon team members Meb Keflezighi, Colleen De Reuck and Jen Rhines, and 1996 Olympic marathoner Linda Somers Smith. Keflezighi and Kastor are both 2004 Olympic medalists, with Keflezighi winning silver and Kastor bringing home the bronze in Athens.



On the men's side, Hall (Flagstaff, Ariz.) leads the field with the three fastest qualifying times, topped by his 2:04:58 - the fastest qualifying time in Trials history - from the 2011 Boston Marathon. The next four fastest times, headed by his 2:09:13 from the 2011 ING New York City Marathon, were posted by Keflezighi (Mammoth Lakes, Calif.); Ritzenhein (Portland, Ore.) is third with a 2:10:00 from the Flora London Marathon in 2009.



For the women, Desiree Davila (Rochester Hills, Mich.) sets the pace with her 2011 Boston Marathon time of 2:22:38. Second is Kara Goucher (Portland, Ore.) in 2:24:52 from Boston 2011, followed by Lewy Boulet (Oakland, Calif.) in 2:26:22 from the 2010 Fortis Rotterdam Marathon.



In total, 158 men and 223 women achieved qualifying times allowing them to compete in the Trials. The oldest man is Mbarak Hussein (Albuquerque, N.M.), 46; the oldest woman is Somers Smith (Arroyo Grande, Calif.). At 50, she has qualified for the Trials a record seven times. The youngest competitors will be Craig Curley (Tucson, Ariz.), 23, and Amanda Marino (Jackson, N.J.), 22.



In addition to a spot on the U.S. Olympic team, athletes will be competing for a prize purse totaling $250,000 in each race, plus bonuses. The men's and women's champion will each take home $50,000.



NBC will broadcast two hours of same-day coverage from 3:00-5:00pm ET. The comprehensive coverage will be the first time that both men's and women's Olympic Trials have been televised on the same day.



Visit www.hmcpresscenter.com or houston2012.com for more information including athlete bios and profiles, Trials trivia, schedule and more.





Idea Labs Offer Variety of Take Home Topics at Running USA 2012

9th edition January 15-17 at the Hyatt Regency Houston; signature, must-attend industry conference expects a record 450-plus attendees in Bayou City


COLORADO SPRINGS, Colo. - (January 12, 2012) - One of the highlights of Running USA 2012: The Industry Conference will be the Idea Labs on Monday, January 16 and Tuesday, January 17. The 9th edition will be held at the Hyatt Regency Houston on January 15-17. This year's theme is "Passing the Torch: Running Toward the Future", and a conference record of more than 450 attendees are expected in the Bayou City.



"We have an outstanding line-up of Idea Labs experts who will share their knowledge and experiences, and with a variety of topics from sponsorship to event risk management to public relations to event surveys and more that our attendees can take home and use at their events and companies," said Susan Weeks, Running USA CEO.



IDEA LABS
Monday, January 16

Sponsorships: Start at the Finish Line - Steve Baskin, YAVAY
Mobile Technologies in the Running Industry - Brian Enge, Active Network
Event Risk Management, Preparing for the Unexpected and Protecting Your Intellectual Property - Robert McRae, Gunn, Lee & Cave Law and Craig Ream, Willis Insurance Brokers
Making the Most of Race Vendor Relationships - David Deigan, Advanced Flexible Materials, and Jon Hughes, Track Shack
Public and Media Relations: Supersize Your Media Presence - Amby Burfoot, Runner's World, and Tina Wilmott, The Wilmott Group
The Consumer Centric Approach to Race Marketing - Faron Kelley, ESPN Wide World of Sports


Tuesday, January 17

Partnering with Your Local CVB and Sports Commission - John Conley, LIVESTRONG Austin Marathon and Matthew Payne, Austin Sports Commission
What Do Your Participants Want that You Are Not Giving Them - Dimity McDowell and Sarah Bowen Shea, Run Like a Mother, and Bart Yasso, Runner's World
Get Great Feedback: Creating Event Surveys - Sean Ryan, Cellcom Green Bay Marathon
No Wasted Steps - Tom Carpenter, Waste Management


Presenting sponsors of Running USA 2012 are Active Network, Ashworth Awards, Competitor Group, Leslie Jordan, Inc. and MarathonFoto.



SPECIAL EVENTS

Opening reception presented by Leslie Jordan
Running USA Hall of Champions Dinner and Live Auction presented by Competitor Group
Allan Steinfeld Development Award
Trailblazer Luncheon and Award presented by Active Network
Cocktail reception presented by MapMyRun.com
Ashworth Youth Awards Luncheon
Sponsor Expo
2012 U.S. Olympic Marathon Trials and Chevron Houston Marathon weekend
Morning runs presented by MarathonFoto


Register today for Running USA 2012. The conference rate is $649 for Running USA members and $849 for non-members (price increase January 13). On-line registration, hotel, travel, schedule, news, attendees list, Olympic Trials VIP package and other information for Running USA 2012 is available at: http://runningusa.org/programs/conference



About Running USA
Running USA advances, serves, promotes and celebrates the sport of running as a clearinghouse and resource center and though its popular annual conference, Running USA wire, Running USA Industry E-News, website, annual marathon, half-marathon and State of the Sport reports, National Runner Survey and youth fitness portal RunningRocks.com and by supporting athlete development.



Running USA's more than 325 members include events with 2-plus million finishers and prize money exceeding $5.7 million, race services companies, running-related media companies and organizations and the athletic industry.



In March 2009, the non-profit industry organization marked a decade of achievement to build and promote the sport. For more information, visit: RunningUSA.org or contact Ryan Lamppa at (805) 696-6232 or ryan@runningusa.org



Twitter: @RunningUSA, #RunningUSA2012





ING New York City Marathon Returns to Live National TV in 2012

Part of five-year deal with ESPN / WABC-TV; ESPN2 to televise live race coverage beginning at 9:00am ET; Marathon-day coverage to include live five-hour local show on WABC-TV and two-hour national highlight show on ABC


NEW YORK - (January 9, 2012) - The ING New York City Marathon will be shown on live national television in 2012 for the first time in almost 20 years as the cornerstone of a new comprehensive year-round national and local five-year television package jointly announced by WABC-TV / ESPN and NYRR officials. The Marathon will be televised live nationally on ESPN2 and available through WatchESPN from 9:00am to 12:30pm ET/6:00 to 9:30am PT, and in New York on WABC-TV and 7online.com from 9:00am to 2:00pm. That same afternoon, ABC will broadcast nationally a two-hour Marathon highlight show. The agreement begins with this year's event on Sunday, November 4.



The unprecedented partnership will also feature coverage of ING New York City Marathon weekend events and other marquee NYRR races throughout the year, as well as quarterly public service announcements on WABC-TV that highlight NYRR's efforts to encourage running as part of a child's healthy lifestyle. The deal reunites NYRR with ABC, which carried the first live national broadcast of the Marathon in 1981 and where it aired until 1993.



"The ING New York City Marathon is one of the greatest spectacles in all of sport, and today's announcement is a huge step forward in bringing all of the event's passion and excitement into homes, live, across the country," said Mary Wittenberg, president and CEO of NYRR and race director of the ING New York City Marathon.



"We're thrilled that for the first time in almost 20 years, a nationwide audience can experience the 26.2 exhilarating miles that combine the spectacle of great racing with the triumphant celebration of the human spirit-a captivating drama starring more than 47,000 runners, including the world's best, played out on the vibrant streets of New York City," said Wittenberg. "The scope of this agreement, which also showcases the events surrounding the Marathon as well as other marquee NYRR races throughout the year, is a significant step forward as we seek to develop and promote our sport."



Dave Davis, president and general manager of WABC-TV, said, "As New York's number one station we are proud to be the home of New York's biggest sporting event. It's great to have the ING New York City Marathon back where it belongs and in a way that more people than ever before will be able to see it. We also look forward to helping NYRR spread its message about the health benefits of running to all New Yorkers."



John Wildhack, ESPN's executive vice president of program acquisitions and strategy, said, "From all over the world runners come to New York to participate in one of road racing's signature events. Working with our partner and New York affiliate WABC-TV, we will provide sports fans with first-class coverage of the ING New York City Marathon and showcase the athleticism and heart of its competitors live on our national platforms."



The ESPN2 telecast will be the centerpiece of a robust schedule of programming. The 26.2-mile race annually draws the world's top professional runners, a field of more than 45,000 participants from all 50 states and more than 125 countries, and 2.5 million spectators against the backdrop of all five boroughs of New York City, while raising tens of millions of dollars for charity and having an economic impact of more than $340 million. In addition to the telecast, the event will be available online at WatchESPN.com and on smartphones and tablets via the WatchESPN app. Programming will begin with a two-hour pre-race show from 7:00-9:00am on WABC-TV. All of WABC-TV's local coverage will be streamed on its website, 7online.com and on authenticated mobile devices.



WABC-TV's commitment includes coverage of several NYRR events surrounding the ING New York City Marathon Road to the Finish, including Marathon Opening Day in April and the Marathon Opening Ceremony featuring the Parade of Nations on Friday, November 2, as well as a half-hour Countdown preview show on Marathon Eve, Saturday, November 3.



A combination of live and tape-delayed coverage of select NYRR marquee events throughout the year is also part of the extensive broadcast package, including the NYC Half on March 18 and the Fifth Avenue Mile in September.



IMG will continue to be the production company of the Marathon telecast as well as other NYRR programs and events in the deal.



The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing some 140,000 applicants. The race attracts many world-class professional athletes, not only for the $650,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the more than 923,000 past finishers will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime.



For more information, visit: www.INGnycmarathon.org



Portland Marathon's Event Director's College to Host Program in Charleston, South Carolina
Registration now open for March 28-29 event; spaces limited; this special College is part of the 35th Cooper River Bridge Run



PORTLAND, Ore. - (January 6, 2012) - The Portland Marathon Event Director's College will present a two-day conference for event directors, event committee members and others in the running and walking industry as part of the 35th Cooper River Bridge Run in Charleston, South Carolina on March 28-29, 2012.



This well-known, seminar-styled program will include a number of popular Event Director panelists, such as:

Allan Steinfeld, former New York City Marathon Director and President of the NYRRC
Wally Kastner, Event Director of the Big Sur Marathon and Half Marathons
Julian Smith, Event Director of the Cooper River event
Rick Nealis, Event Director of the Marine Corps Marathon and Half
Scott Keenan, Event Director of Grandma's Marathon
Les Smith, Event Director of the Portland Marathon
Brian Crawford, Former Administrative Director of the New York City Road Runners Club


The Portland Marathon Event Director's College was established in 1990 as part of the Portland Marathon. Hundreds of Event Director's and event staff members have attended the conference over the last 22 years.



The Portland Marathon College is unique because it uses a moderator-panel format that allows the faculty panels to actively interplay with those attending the sessions.

Grandma's Marathon's Scott Keenan noted, "This presentation method allows more really good information to come forward. It creates a dialogue that is much like a round table discussion. And, it prevents the attendees from suffering through a lecture format."



The East Coast version of the Conference will encompass two full days and cover subjects that include sponsorship, volunteers, charities, event revenue resources, management and organization, intellectual property, event technology and other related subjects.



"It is a great way to pass along good information," said Les Smith, the "Dean" of the Portland Marathon College. "The conference is also a huge networking opportunity for those attending. We always have fun events to go along with the College. The Charleston Conference will be in a beautiful and historic city. The activities will include a fabulous Charleston harbor dinner buffet boat ride, two lunches and a dinner at one of Charleston's most beautiful clubs"



"As a bonus, the conference will also tie into the activities of the Cooper River Bridge Run event," said Julian Smith, Event Director of the Charleston Cooper River Run. "Those attending will have the chance to see a 35,000-person 10K event in action and from behind the scenes. There will be a press conference, VIP opportunities, an Interactive Expo and other pre- and post-event activities."



Learn more and register, visit: http://tinyurl.com/Portland-Marathon-College or http://bridgerun.com/news.php?id=81



Sponsorship, vendor and exhibitor opportunities are currently available and will sell out quickly. For more information, email: mamie@portlandmarathon.org



For more information about the Portland Marathon or to register for events, visit: www.portlandmarathon.org



Contact Information


Ryan Lamppa, Running USA Media Director, ryan@runningusa.org, (805) 696-6232




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