Friday, February 12, 2016

Millenial Running Study


The Millennial Running Study, a first of its kind study for endurance sports, is here!

Nearly 42 million Americans are considered runners today, with 25- to 34-year-olds representing the largest age group. Will these fitness-conscious Millennials follow in their forerunners' footsteps and drop out of the race at 35? Or are they already defining a watershed time in the running industry?

RacePartner and Running USA, with research from Achieve, have partnered to publish the first-ever research study to find out why so many Millennials (born 1980-2000) get involved in running, the attitudes and behaviors, and what organized running events can do to keep them interested and engaged.

This is a must-read for anyone in the running industry!
Running USA,  3450 N. Ridgewood Street  #31, Wichita, KS 67220
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