running usa wire

Issue 16-04-15                                                           April 3, 2015 Adidas, Boston Athletic Association and Marathon Sports Team Up to Open First RunBase in U.S. BOSTON - Boston, host to the greatest road race in the world, is a runner's town. Un til now, there's been no place to buy your gear, learn from elite athletes, lace up for a run and clean up afterwards. Today adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announce the launch of the   Boston Marathon® RunBase in partnership with Marathon Sports, Inc. The adidas exclusive community experience will open mid-April just steps from the finish line. The initiative is the first of its kind in the U.S. and will be the center of running in Boston, located at the 26-mile mark of the legendary course on Boylston Street. Set in a unique state-of-the-art hub for runners, Boston Marathon® RunBase celebrates the world's oldest annual marathon 52 weeks a year with inspirational displays curated by the B.A.A. and drawn from the organization's archives. Boston Marathon® RunBase will be complete with a changing room with lockers, as runners will use the facility as a base for informal runs.  Showers also will be available.   Read the rest of the story on RunningUSA.org  Atlanta Track Club to Host New Cross Country Event This Fall ATLANTA ( April 1, 2015) - Expanding on its longstanding commitment to grassroots running, Atlanta Track Club announced that it will launch a new cross country event this fall. The 2015 Wingfoot XC Classic will be held on Saturday, September 26 at Sam Smith Park in Cartersville, Georgia.   The inaugural Wingfoot XC Classic will feature varying race distances up to a 5K on surfaces such as grass, dirt and gravel. The course will be a unique single loop with traditional European cross country elements such as hay bales or logs. The event is open to middle school and high school cross country teams as well as the general public.   "Our commitment to high school running dates back to 1964 and Atlanta Track Club's beginnings," said Rich Kenah, Atlanta Track Club's executive director. "The Wingfoot XC Classic will not only provide a fun, friendly competition between middle and high school athletes, but also introduce members of our community to a type of running they may have never experienced."  Read the rest of the story on RunningUSA.org  New Balance "Nobody Runs Like Boston" Campaign BOSTON ( April 2, 2015) - Global athletic leader New Balance  announced its " Nobody Runs Like Boston." campaign that is dedicated to its hometown city. The campaign highlights the brand's unique running heritage that is synonymous with the city. The campaign features Boston themed limited edition footwear and apparel, out-of-home advertising and social media elements designed to engage and inspire.   "Every April we are thrilled to create a campaign that celebrates our city and the sport of running," said Jeff McAdams, Head of Global Running Marketing at New Balance.  "We developed this campaign to highlight the unique running heritage in Boston and to celebrate the spring running season. Running is at the core of what we do at New Balance and every year we look forward to welcoming the international running community to our city."   New Balance's social campaign encourages consumers to share why they think Boston is an iconic running city by using the hashtag #OnlyBoston.   Read the rest of the story on RunningUSA.org Marine Corps Marathon Offers Opportunity to Run Sold Out Event QUANTICO, Va. - While thousands of entries for the 40th Marine Corps Marathon (MCM) sold this month through public lottery registration, runners who were not selected through that process still can register to run the 40th MCM by lending a hand to vital concerns. With more than 70 MCM Charity Partners participating in "The People's Marathon," runners can choose to support a meaningful cause while registering to run the Marathon through any one of their programs. Annually, the MCM partners with charitable organizations that coordinate teams of runners and hand cycle or wheelchair participants, to complete the 26.2 mile marathon course starting Arlington, Va. and traveling throughout the nation's capital. Each charity coordinates running programs specific for their organization. All money raised during the MCM goes directly to each charity.   Read the rest of the story on RunningUSA.org  Follow Running USA on social media     Running USA Presenting Sponsors                              Running USA Contacts  To request an interview with Running USA, contact RIch Harshbarger, Running USA CEO at rich@runningusa.org or  (313) 408-3655 For conference, education, and activation opportunities, contact Christine Bowen, Director of Programming, Education and Activation, at christine@runningusa.org or (858) 952-3269. For information about becoming a member of Running USA, or supporting our mission, contact Galen Burson, Director of Fundraising and Membership, at galen@runningusa.org or (720) 935-4175 For information about running, road racing and elite athletes, contact Scott Bush, Running USA Communications Director, at scott@runningusa.org, or (503) 704-7169 To submit a press release to the Running USA wire or website, email leah@runningusa.org     Upcoming Events Ragnar Relay So Cal, Huntington Beach, CA, April 3-4 XTERRA Power to the Tower Trail Run, Kingsport, TN, April 4 XTERRA Hickory Knob Trail Run, McCormick, SC, April 4 Santa Anita Derby Day 5K, Arcadia, CA, April 4 Allstate Sugar Bowl Crescent City Classic 10K, New Orleans, LA, April 4 Hot Chocolate 15K & 5K, Philadelphia, PA, April 4 Rahr & Sons Oktoberfest Run, Fort Worth, TX, April 4 Great Bay Half & 5K. Newmarket, NH, April 5 Easter Sunday - Rise 'n' Shine 5K, St. Paul, MN, April 5 XTERRA Courthouse Creek Trail Run, Maidens, VA, April 5 Hams and Hamstrings 5K, Colorado Springs, CO, April 5 RDU Fast Tracks, Naperville, IL, April 9 RDU Level I & II Certification Program (2 Day Program), Naperville, IL, April 10-11

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